Demand Generation Specialist

## Demand Generation Specialist Apply locations:
Arlington, VA - 1801 S Bell (INDG) time type:
Full time posted on:
Posted Yesterday job requisition :
142439

The Demand Generation Specialist is responsible for executing and optimizing multichannel campaigns that drive pipeline and bookings. This role partners closely with Sales and Marketing stakeholders to execute ICP-focused campaigns that contribute to revenue goals and provide strategic support for marketing campaigns.
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* Key Responsibilities:

*** Execute end-to-end demand generation campaigns across digital, content, events, and other channels to drive new business and expansion pipeline
* Analyze customer segments, channel metrics, and campaign performance data to inform targeting, campaign programs and tactics.
* Manage campaign timelines, tactics, and budgets to ensure programs are delivered on time and meet performance expectations
* Collaborate with cross-functional teams (Sales, Sales Enablement, Product Marketing, Content) to align messaging, targeting, and execution
* Optimize channel mix and campaign performance using data-driven insights to maximize ROI and pipeline impact
* Monitor, measure, and report on campaign KPIs, including pipeline contribution and conversion rates.
* Continuously test and refine campaigns (A/B testing, segmentation, messaging) to improve effectiveness
* Partner with Sales to ensure alignment on lead quality, follow-up, and funnel progression
* Partner with Sales Enablement on collateral design, post-campaign activity and lead nurturing tactics.
* Support forecasting efforts by providing campaign performance insights and pipeline projections
** You need to have:
*** Bachelor’s degree in Marketing or related field, or equivalent work experience
* 5-7 years of marketing or related experience
* Proven experience independently owning and executing multi-channel demand generation campaigns that drive measurable pipeline impact
* Strong analytical skills with experience using data to inform targeting, segmentation, and campaign optimization
* Experience managing campaign performance metrics, including pipeline contribution and ROI
* Ability to collaborate effectively with Sales and cross-functional stakeholders to drive alignment and results
* Experience working in a results-driven, performance-oriented environment with accountability for meeting targets
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