Federal Field Marketing Manager – Americas

• Develop and execute integrated marketing plans across DoD, Civilian, IC, and FSI audiences
• Drive full-funnel campaigns spanning digital, events, ABM, and partner marketing
• Collaborate with federal partners and distributors on joint go-to-market initiatives
• Partner with Product Marketing on federal-specific messaging and content
• Leverage AI for campaign planning, content creation, reporting, and optimization
• Measure pipeline performance and optimize programs using data
• Serve as the primary marketing partner to the federal sales organization
• Align marketing programs with sales priorities, target accounts, and pipeline goals
• Use data and AI-driven insights to identify opportunities and communicate business impact
• Plan and execute federal events, executive briefings, webinars, and trade shows
• Own Cohesity's presence at key federal industry events and recommend new opportunities

• 7+ years of B2B marketing experience
• 4+ years supporting U.S. Federal or Public Sector technology sales
• Proven success driving pipeline across DoD, Civilian, IC, and/or FSI markets
• Strong understanding of the federal buying cycle, procurement landscape, and mission priorities
• Experience executing field marketing programs, ABM, partner marketing, and events
• Strong collaboration, project management, and analytical skills
• Experience with Salesforce, marketing automation platforms, and pipeline reporting
• Comfortable using AI tools for productivity, campaign execution, analysis, and decision-making
• Experience in cybersecurity, cloud, data protection, or enterprise infrastructure preferred
• Existing network across the federal IT ecosystem preferred
• Knowledge of federal compliance frameworks and reseller/distribution landscape preferred
• Experience adopting AI-enabled marketing tools or workflow automation preferred
• Active or ability to obtain a federal security clearance preferred
• Comfortable traveling up to 30% for customer and partner engagements
• Legal right to work in the job location

Demonstrates extensive experience in B2B marketing with a focus on federal markets, leveraging AI for campaign optimization and data-driven decision-making. Proven ability to execute integrated marketing plans and collaborate effectively with federal partners to drive pipeline performance.

• B2B Marketing Experience
• Federal Market Expertise
• AI-Driven Campaign Optimization
• Salesforce Proficiency
• Event Planning and Execution

• Integrated Marketing Plans
• Pipeline Performance Measurement
• Field Marketing Programs
• Account-Based Marketing (ABM)
• Partner Marketing
• Data Analysis
• Campaign Execution
• Federal Buying Cycle Knowledge
• Cybersecurity Experience
• Cloud Infrastructure Knowledge

• Collaboration
• Project Management
• Analytical Skills

• Federal Security Clearance (Active or Ability to Obtain)

• DoD
• Civilian
• Intelligence Community (IC)
• Federal Sector
• Data Protection
• Enterprise Infrastructure
• Compliance Frameworks
• Reseller Landscape

• Salesforce
• Marketing Automation Platforms
• AI Tools