Product Marketing Manager
Job in
Arlington, Arlington County, Virginia, 22201, USA
Listed on 2026-08-17
Listing for:
Jobtailor
Full Time
position Listed on 2026-08-17
Job specializations:
-
Marketing / Advertising / PR
Product Marketing, Marketing Strategy, Market Research, Marketing Communications
Job Description & How to Apply Below
- Own and evolve the positioning and messaging framework for our products, translating complex technical capabilities into compelling, differentiated narratives for defense, intelligence, and allied government buyers.
- Conduct deep audience research (buyers, end-users, procurement stakeholders) to uncover the jobs-to-be-done that drive purchase decisions in restricted environments.
- Build and execute go-to-market plans for new product features and major releases - defining launch objectives, coordinating cross-functional work streams, and measuring post-launch performance.
- Develop and maintain a best-in-class sales enablement library: pitch decks, one-pagers, battle cards, RFI/RFP response language, capability briefs, and demo talk tracks.
- Own the competitive intelligence programme: monitor the landscape, synthesise findings, and translate them into actionable positioning adjustments.
- 8+ years of product marketing experience in B2B or B2G software; prior experience at a high-growth tech company or major tech platform strongly preferred.
- Demonstrated track record of owning the full PMM lifecycle: research, positioning, messaging, launch, and enablement.
- Experience marketing to, or alongside, government and defense customers - including an understanding of procurement constraints, information handling requirements, and the sensitivities of this market.
- Proven ability to distill technically complex products into clear, compelling language for both technical and non-technical audiences.
- Experience supporting multi-geography go-to-market efforts, ideally across US Federal and international allied markets.
Expertise in product marketing management, including research, positioning, messaging, and launch strategies, with a strong focus on government and defense sectors. Proven ability to translate complex technical capabilities into compelling narratives and develop effective sales enablement materials.
Highest-signal resume keywords- Product Marketing Management
- Government And Defense Marketing
- Go-To-Market Strategy
- Sales Enablement Development
- Competitive Intelligence
- Audience Research
- Messaging Framework Development
- Launch Planning
- Performance Measurement
- RFI/RFP Response Language
- Cross-Functional Coordination
- Clear Communication
- B2B Software
- B2G Software
- High-Growth Tech Company
- Procurement Constraints
- Information Handling Requirements
- Sales Enablement Library
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