AVP, Enterprise Marketing

Associate Vice President, Enterprise Marketing

March of Dimes leads the fight for the health of all moms and babies. We are advocating for policies to protect them. We are working to radically improve the health care they receive. We are pioneering research to find solutions. We are empowering families with programs, knowledge and tools to have healthier pregnancies. By uniting communities, we are building a brighter future for us all.

We are dedicated to hiring a diverse workforce that fosters opportunities for personal and professional development. We provide a collaborative and supportive environment built upon our fundamental core principles where each employee is valued. Join us in the fight for healthy moms and strong babies.

SCOPE The Associate Vice President, Enterprise Marketing serves as the enterprise leader responsible for enterprise-wide strategy, executive relationships, and cross-divisional integration that develops and oversees execution of integrated marketing strategies that advance March of Dimes' strategic priorities, strengthen the organization's brand, and drive awareness, engagement, advocacy, and revenue. Reporting to the Vice President, Marketing & Communications, this role serves as the primary strategic marketing partner to leadership across the organization.

The AVP leads the development of enterprise marketing strategies across the organization's Program Impact, Fundraising & Partnerships, and Markets portfolios, ensuring all marketing efforts are aligned with the strategic plan, audience insights, and brand positioning. The Associate Vice President translates organizational priorities into integrated marketing strategies that reach the right audiences through the appropriate channels with consistent messaging and measurable impact.

The Associate Vice President leads the team of Enterprise Marketing Directors and Managers who serve as strategic marketing advisors to the organization's business units and executive leaders. This role is responsible for ensuring marketing plans are strategically aligned, operationally integrated, and successfully executed across the Marketing & Communications division.

Enterprise Marketing Strategy & Leadership

• Lead the development and execution of integrated marketing strategies that support the organization's Strategic Plan, annual priorities, and business objectives.
• Serve as the senior strategic marketing advisor to senior leadership across all divisions, translating organizational goals into coordinated marketing plans.
• Establish annual integrated marketing priorities, ensuring alignment with audience strategy, organizational objectives, and available resources.
• Ensure marketing initiatives consistently advance brand awareness, thought leadership, constituent engagement, advocacy, and revenue growth.
• Identify opportunities to integrate campaigns and initiatives across divisions to maximize organizational impact.

Portfolio Strategy & Integrated Marketing

• Develop integrated marketing strategies that increase awareness, engagement, and influence around mission priorities.
• Partner with organizational leaders to translate strategic priorities into coordinated marketing plans.
• Ensure initiatives support thought leadership, public education, policy priorities, and mission impact.
• Coordinate execution across Creative, Content, Digital, Communications, Public Relations, and other Marketing & Communications functions.
• Monitor performance and optimize campaigns based on established KPIs.

Key Business Portfolios:

• Program Impact
• Provide strategic marketing leadership that advances March of Dimes' mission and positions the organization as the nation's leading voice in maternal and infant health.
• Fundraising & Partnerships
• Lead integrated marketing strategies that strengthen philanthropy, corporate partnerships, and strategic relationships while supporting sustainable revenue growth.
• Markets
• Lead enterprise marketing strategies that equip local markets with the tools, campaigns, and resources necessary to successfully engage communities and drive fundraising.

Performance Measurement & Continuous Improvement

• Establish performance measures and…