Consumer Insights Director

Job Overview

Stand Together is seeking a strategic and analytically rigorous Consumer Insights Director to lead and evolve a high-performing consumer insights function focused on audience understanding, brand strategy, messaging effectiveness, and actionable research. This role will set the vision for the team, establish best-in-class research capabilities, and ensure insights meaningfully shape organizational strategy, communications, and audience engagement efforts.

The Director will lead a team responsible for consumer research, audience segmentation, persona development, brand equity measurement, and messaging and content testing. While this leader will oversee the overall research portfolio and manage a team of 4–6 researchers and strategists, they will also personally lead high-impact research initiatives and serve as a senior strategic advisor across the organization.

The ideal candidate combines deep technical expertise in consumer insights with strong leadership, strategic thinking, and the ability to operationalize insights into scalable products, frameworks, and decision-making tools.

• Define and drive the vision, strategy, and roadmap for the Consumer Insights team.
• Build and lead a high-performing team of 4–6 insights professionals, fostering strong analytical rigor, strategic thinking, and execution excellence.
• Establish research standards, methodologies, frameworks, and processes that ensure consistent, high-quality insights delivery across the organization.
• Ensure research products, outputs, and recommendations meet organizational expectations for relevance, rigor, clarity, and strategic value.
• Prioritize research investments and align team efforts with organizational priorities and strategic objectives.

• Lead end-to-end consumer research initiatives to uncover audience motivations, perceptions, behaviors, barriers, and unmet needs.
• Oversee qualitative and quantitative research programs using methodologies such as:
  Surveys, Focus groups, In-depth interviews, Ethnographies, Online communities, Behavioral research, Conjoint and segmentation analyses.
• Personally lead select high-priority or highly strategic research initiatives.
• Continuously identify emerging trends, shifts in audience sentiment, and opportunities for deeper understanding.

• Lead the development and refinement of audience segmentation strategies that inform organizational targeting, engagement, and communication approaches.
• Translate complex research findings into actionable personas, audience frameworks, and journey maps.
• Ensure segmentation and persona work is practical, scalable, and actively adopted by cross-functional teams.

• Oversee brand equity tracking and perception research to measure awareness, trust, favorability, differentiation, and relevance.
• Provide strategic recommendations to strengthen audience connection and improve brand positioning.
• Help organizational leaders understand how audiences perceive Stand Together and related initiatives.

• Lead messaging, narrative, and content testing efforts to evaluate audience resonance and communication effectiveness.
• Assess how audiences respond to messaging frameworks, tone, framing, storytelling, and creative concepts across channels and formats.
• Partner closely with communications, marketing, digital, and creative teams to optimize messaging and audience engagement strategies.
• Translate findings into actionable guidance for campaign development, content creation, and strategic communications.

• Ensure research insights are translated into clear, compelling, and actionable recommendations for leaders and stakeholders.
• Build systems, tools, and reporting mechanisms that democratize audience understanding across the organization.
• Influence strategic decisions through evidence-based insights and strong executive communication.
• Serve as a trusted thought partner to senior leaders on audience strategy, consumer behavior, and communication effectiveness.

• Coach and…