Content Manager

The Content Manager owns the operational backbone of [solidcore]'s content engine: planning, trafficking, and production support that keeps content moving from brief to launch. This role partners closely with the Director of Content, Brand Marketing, and cross-functional teams to keep the content execution and pipeline organized, on schedule, and grounded in performance data.

Content Process, Planning & Trafficking

• Champion content processes and workflows, and identify bottlenecks across the pipeline (production, trafficking, publishing); propose fixes to increase speed and output quality

• Support the briefing, tracking, trafficking, and edit process of all content and deliverables across channels, from shoots, influencers, partnerships, and UGC/earned to the appropriate channel owners and platforms, working in partnership with Brand Marketing

• Coordinate and lead recurring sync meetings with appropriate cross-functional partners to support content processes and upcoming needs

• Coordinate and lead content intake and asset management across channels to align on timing, priorities, and asset needs

• Own and maintain the content channel matrix, ensuring channel roles, formats, content types, and specs are kept current as platform needs evolve and new priorities emerge; serve as the operational source of truth for how content is mapped across channels

• Oversee the Air DAM system, including the IP and usage rights process, user access and permissions, file hygiene (naming conventions, metadata tagging, archiving cadence), and usage rights/licensing documentation — ensuring cross-functional partners follow established processes for the content within their ownership

Shoot & Production Support

• Support pre-production planning, including creative briefs, shot lists, mood boards, and shoot schedules, in partnership with the Director of Content, brand team, and cross-functional partners

• Support coordination of shoot operations, including location, vendors, and talent/crew logistics, scouting, bookings, contracts, releases, and call sheets

• Coordinate and manage recurring sync meetings including content and calendar reviews, shoot planning, and post-production editing

• Track production timelines, budgets, and vendor/contractor deliverables

• Manage the post-shoot asset pipeline

• Run quality control and coordination on delivered assets against the shot list and brief before handoff to editing and channel owners

Content & Creative Analysis

• Analyze content performance across paid and organic channels to identify what's working and translate that into recommendations for immediate optimizations, while supporting future calendar planning and creative briefs

• Monitor competitive and category content trends to flag emerging formats and creative opportunities

• Run post-shoot and post-campaign post-mortems to capture what worked and feed learnings for upcoming projects and briefs

• Bachelor's degree in Marketing, Communications, Media Production, or a related field, or equivalent practical experience

• 4-6 years of experience in content operations, production coordination, marketing operations, or a related content management role

• Experience managing digital asset management (DAM) systems, file organization, and usage rights/licensing workflows

• Strong project management skills, with the ability to manage multiple content work streams and cross-functional stakeholders simultaneously

• Experience analyzing content or campaign performance data (paid and/or organic) and translating insights into actionable recommendations

• Familiarity with production and shoot logistics (scheduling, vendor/talent coordination, budgets) strongly preferred

• Excellent organizational, written, and verbal communication…