Manager Media Planning

Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk‑taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.

The Manager Media Planning leads the strategy, execution and day-to-day management of media campaigns across the U.S. and Canada market. This role works closely with agency partners and internal stakeholders to coordinate campaign delivery, monitor budgets and performance, maintain reporting, and ensure successful execution of media plans. The position plays a critical role in managing operational aspects of media planning and helping drive campaign effectiveness through strong coordination, attention to detail, and performance monitoring.

At the global scope, this position provides the transversal support on measurement frameworks and saucerful roll our of the planning and performance tools.

This position reports to Global Head of Media, Content and Digital Transformation.

• Lead media strategy and media planning on US and Canadian markets
• Develop and rationalize media plans across digital and traditional channels in partnership with media agency teams.
• Establish measurement KPIs and performance forecasts with the help of the agency
• Coordinate campaign setup, launch timelines, creative asset delivery, and trafficking requirements to support on-time execution.
• Monitor campaign delivery and pacing, ensuring planned media investments are activating as intended.
• Serve as the day-to-day point of contact for agency partners on campaign execution and status updates.
• Support campaign changes, adjustments, and optimization requests throughout the campaign lifecycle.
• Support post-campaign insights by collecting results, key learnings, and optimization opportunities.

• Coordinate day-to-day interactions between internal marketing teams and agency partners.
• Support planning meetings, status calls, and campaign reviews by preparing materials and tracking action items.
• Communicate campaign updates, timelines, and performance results to stakeholders.
• Escalate risks, delays, or execution issues to leadership when necessary.
• Support cross-functional collaboration with brand, creative, analytics, and finance teams.

• Lead the preparation of Marketing Mix Modeling (MMM) data, partnering with the agency to ensure data quality, consistency, and effective data cleaning processes.
• Lead the global rollout of the planning tool, driving the development of new features enable more integrated operations while ensuring adoption, governance, and best-practice usage across all markets.

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• 6 years of experience in media planning, media buying, campaign management, or advertising.
• Understanding of US and Canadian media landscapes, trends and audience diversity
• Strong media agency experience, with proven expertise in managing multi-channel campaign…