Media Planning Manager

• Lead media strategy and planning across US and Canadian markets
• Develop and rationalize media plans across digital and traditional channels with media agency teams
• Establish measurement KPIs and performance forecasts with the agency
• Coordinate campaign setup, launch timelines, creative asset delivery, and trafficking requirements
• Monitor campaign delivery and pacing to ensure media investments activate as intended
• Serve as day-to-day contact for agency partners on campaign execution and status updates
• Support campaign changes, adjustments, and optimization throughout the campaign lifecycle
• Collect post-campaign results, key learnings, and optimization opportunities
• Coordinate interactions between internal marketing teams and agency partners
• Prepare materials for planning meetings, status calls, and campaign reviews; track action items
• Communicate campaign updates, timelines, and performance results to stakeholders
• Escalate risks, delays, or execution issues to leadership
• Support collaboration with brand, creative, analytics, and finance teams
• Lead preparation of Marketing Mix Modeling (MMM) data and data-cleaning processes
• Lead global rollout of the planning tool, including feature development, adoption, governance, and best-practice usage
• Report to the Global Head of Media, Content and Digital Transformation

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field
• 6 years of experience in media planning, media buying, campaign management, or advertising
• Understanding of US and Canadian media landscapes, trends, and audience diversity
• Strong media agency experience and expertise in multi-channel campaign execution
• Advertiser-side experience is a strong advantage
• Advanced expertise in digital media strategies, media measurement, and data management
• Strong analytical skills
• Strong organizational and project management skills
• Ability to manage multiple priorities simultaneously
• Detail-oriented with strong follow-through and execution capabilities
• Ability to analyze performance data and translate findings into actionable recommendations
• Effective communication and stakeholder management skills
• Strong Excel and PowerPoint skills
• Experience in beauty, beverage, automotive, or other premium consumer industries is preferred
• Not eligible for Visa Sponsorship

Demonstrates expertise in media strategy and planning across digital and traditional channels, with a strong focus on campaign management, performance measurement, and stakeholder communication. Proficient in data management and analysis to optimize media investments and drive actionable insights.

• Media Planning
• Campaign Management
• Digital Media Strategies
• Analytical Skills
• Project Management

• Media Buying
• Media Measurement
• Data Management
• Marketing Mix Modeling
• Campaign OptimizationKPI Establishment
• Performance Analysis
• Multi-Channel Campaign Execution
• Creative Asset Delivery
• Trafficking Requirements

• Effective Communication
• Stakeholder Management
• Organizational Skills
• Detail-Oriented
• Follow-Through

• US Media Landscape
• Canadian Media Landscape
• Audience Diversity
• Premium Consumer Industries
• Advertising

• Excel
• Power Point
• Planning Tool