Director GTM - Marketing

Twenty
32 is thrilled to partner with Kirra Capital in the search for their next Director of Marketing — a strategic, creative, and forward-thinking marketing leader who is ready to make an impact and help shape what’s next. If you’re a bold marketing professional who loves turning big ideas into meaningful growth,
this could be your next move.

Kirra Capital is looking for a hands-on Director of Growth & GTM to work across our portfolio of growing businesses.

This is a unique opportunity for a commercially minded GTM leader who wants more than another traditional marketing role. Rather than owning one marketing function inside one company, you’ll work alongside Kirra and portfolio company CEOs and sales leaders to solve different growth challenges, identify opportunities and help turn them into revenue.

You’ll have significant autonomy, exposure to senior leadership and the opportunity to influence how capital is deployed against growth. And importantly, this isn’t a role where you’ll spend your time managing a large marketing department.

We operate lean.

You’ll have access to specialist partners, including our paid media agency, but we need someone who can bring everything together — strategy, paid, outbound, events, PR, positioning, funnel and sales execution — and make sure it produces commercial results.

One week you might be working with an agency to improve CAC and paid conversion. The next you could be developing an outbound campaign, preparing for a major industry tradeshow, refining an ICP with a CEO or identifying why pipeline isn’t converting.

If you enjoy getting close to the business, understanding what drives growth and then making things happen, this role offers a lot of runway.

• Build and execute GTM plans across Kirra portfolio companies.
• Work directly with CEOs and sales leaders on growth strategy, ICPs, positioning, target markets and priorities.
• Develop integrated campaigns across paid media, outbound, email, content, events and partnerships.
• Own the relationship with our paid media agency, including weekly performance reviews, priorities, spend and ROI.
• Build outbound and account-based campaigns alongside Sales.
• Lead events and tradeshow strategy from selection and pre-event campaigns through execution, follow-up and ROI.
• Coordinate PR, thought leadership, customer stories and market-facing communications.
• Improve funnel performance, CRM, attribution and GTM reporting.
• Manage GTM budgets and make recommendations on where we should invest more — and where we should stop spending.
• Build repeatable playbooks, partners and resources that can be leveraged across the portfolio.

• We’re not looking for someone to simply generate leads or report marketing activity.
• We care about commercial outcomes.
• You’ll be measured on contribution to revenue, qualified pipeline, customer acquisition efficiency, funnel conversion, campaign performance, outbound results and event ROI.
• Ultimately, your job is to help our portfolio companies build more predictable and scalable growth engines.

You may currently be a Director, Senior Manager or high-performing growth leader ready for broader ownership.

• 5–8+ years of B2B SaaS, technology or similar GTM/growth experience.
• Strong demand generation and growth marketing experience.
• A strong understanding of paid and performance marketing. You don’t need to personally operate every campaign, but you need to know enough to challenge an agency and improve performance.
• Experience building outbound and account-based campaigns with Sales.
• Experience with events, trade shows and integrated campaigns.
• Strong working knowledge of CRM, marketing automation,…