Marketing Strategist

Marketing Strategist

K-Culture Obsessed?! This Role Is For You!

Seoul Spice is looking for a culturally plugged-in, creatively minded K-Culture & Marketing Partnerships Strategist to help shape how our brand shows up in culture.

This is a highly visible role for someone who understands that great marketing isn't just about campaigns, but about creating moments that people want to talk about, share, participate in, and feel connected to.

We're looking for someone who can help Seoul Spice build meaningful connections across K-culture, K-pop, Asian culture, food, music, entertainment, creators, social media, and popular culture. This person will lead brand activations and strategic partnerships while helping us identify the cultural moments, communities, talent, and collaborators that can make Seoul Spice truly culturally relevant.

• Develop and lead Seoul Spice's presence within K-culture, with a particular focus on K-pop, entertainment, music, creators, fandoms, and emerging cultural trends.
• Identify and develop opportunities with K-pop artists, labels, agencies, entertainment companies, events, creators, fan communities, and other relevant partners.
• Bring an established network of relationships within the K-pop and K-culture ecosystem. Existing connections with artists, management, labels, agencies, promoters, entertainment companies, creators, or other key players are essential to this role.
• Use your relationships and understanding of the industry to open doors and create partnership opportunities that would otherwise be difficult to access.
• Stay deeply connected to K-pop releases, tours, artists, fandoms, entertainment news, fan culture, and emerging trends.
• Help Seoul Spice identify the right artists, properties, communities, and cultural moments to align with the brand.

• Develop and execute culturally relevant brand activations, events, pop-ups, collaborations, and experiential campaigns.
• Identify opportunities for Seoul Spice to show up in unexpected, authentic, and memorable ways.
• Turn cultural insights into creative marketing ideas that drive awareness, engagement, and brand love.
• Take ideas from initial concept through execution, working with internal teams and external partners.

• Identify, pitch, develop, and manage strategic partnerships with brands, artists, creators, musicians, entertainment properties, and cultural organizations.
• Build and maintain relationships with potential partners and continuously expand Seoul Spice's cultural network.
• Develop creative partnership concepts that feel authentic and mutually beneficial rather than transactional.
• Manage partnership conversations, negotiations, timelines, deliverables, and post-campaign analysis.

• Be Seoul Spice's eyes and ears on what's happening across K-culture, Asian culture, social media, entertainment, food, fashion, music, and popular culture.
• Monitor Tik Tok, Instagram, You Tube, Reddit, fandom communities, music, entertainment news, and emerging platforms.
• Identify emerging artists, creators, trends, memes, communities, and cultural moments that could become opportunities for Seoul Spice.
• Translate cultural trends into actionable marketing opportunities.

You are deeply connected to K-culture and the broader Asian cultural landscape.

You're not someone who simply follows K-pop. You understand the ecosystem, the fandoms, the business, and the people behind it. You already have meaningful relationships within the K-pop world and can leverage those relationships to create opportunities for Seoul Spice.

We're looking for someone with:

• 3+ years of experience in brand marketing, partnership marketing, experiential marketing,…