Senior Product Marketing Manager - Commercial Real Estate, Matterport - Arlington, VA

Senior Product Marketing Manager
- Commercial Real Estate, Matterport
- Arlington, VA

Job Description

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces, and 3D digital twin technology. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers.

We've continually refined, transformed, and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

Matterport, a CoStar Group brand, is transforming the built world through its pioneering 3D digital twin and AI-driven spatial data platform. By combining immersive technology, precision data, and advanced visualization capabilities, Matterport empowers professionals across industries, including commercial real estate, hospitality, architecture, engineering, construction, manufacturing, retail, healthcare, and residential, to market, manage, and analyze properties in entirely new ways.

Matterport is hiring a Senior Product Marketing Manager to own our positioning and go-to-market for commercial real estate and new home construction. Reporting to the Director of Product Marketing, you will carry the two industries closest to how buildings get built and how they get sold. Commercial real estate is the anchor. It is the largest market we serve and the one with the deepest connection to CoStar Group.

Owners, operators, asset managers, and brokerages each buy for different reasons, and defining those audiences distinctly is the first order of work. New home construction is the natural adjacency. Homebuilders, developers, and residential contractors buy for reasons that overlap with both property marketing and construction documentation, and the positioning is still being shaped. There is room here for someone with a point of view.

One boundary worth being clear about before you apply. The Director of Product Marketing owns the partnership strategy with CoStar Group's marketplaces, including Loop Net on the commercial side. You own the industry marketing that runs through it: the buyer research, the positioning, the proof, and the material Sales carries into the room. Some themes cut across the whole portfolio rather than belonging to one industry, facilities management among them, and you will work those with the rest of the team rather than building them alone.

We are looking for someone who is genuinely of this industry, not adjacent to it. You should be able to sit with a head of asset management or a developer and be taken as a peer inside the first ten minutes. This position is located in Arlington, Virginia and is in office Monday through Friday.

Own Positioning and Go-to-Market Own positioning, messaging, and go-to-market for commercial real estate and new home construction. Build a differentiated point of view for each, grounded in what those buyers are actually trying to accomplish. Define the commercial real estate audiences distinctly. Owners, operators, asset managers, and brokerages are different buyers and need different messages. Execute the commercial marketing plan that supports our Loop Net relationship, working to the strategy the Director sets.

Sequence the portfolio honestly. Decide what gets depth this quarter and what gets maintained, and make the case for that choice. Know the Buyer Better Than Anyone

Here Talk to customers and prospects directly and regularly. Bring back what you heard, including the parts that contradict our current story. Maintain a working understanding of how these industries buy, who signs, what a budget cycle looks like, and where we lose.

Represent Matterport credibly at industry events, trade shows, and association meetings in your markets.

Arm the Field Build