Product Manager Audience

Opportunity to join a high-growth technology company where data doesn't just inform advertising decisions—it becomes the audience that powers the campaign.

This innovative, data-driven company is transforming how organizations discover, build, activate, and understand audiences. By bringing together sophisticated data, audience intelligence, research, and advertising technology, the platform enables advertisers to move from “Who should we reach?” to “Put that audience into market” in a matter of moments.

• Build at the intersection of data and advertising. Work on technology that transforms audience intelligence into actual media activation.
• See your products reach the market. Audiences you help develop can move directly from the platform into major DSPs where advertisers can activate campaigns.
• Own something meaningful. You'll have responsibility for both the user experience and commercial performance of the audience portfolio.
• Work with talented, collaborative people. Join a team driven by curiosity, teamwork, integrity, and a shared passion for solving complex problems.
• Grow with the business. Help develop new audience products, marketplace relationships, and capabilities as the platform expands.
• Make a measurable impact. Your decisions can directly influence audience adoption, activation, marketplace growth, and revenue.

• “You have real ownership here. You're not just managing a backlog—you have the opportunity to influence what gets built and where the product goes.”
• “The combination of data, advertising technology, and product makes every project interesting. You're constantly solving new problems and learning about the market.”
• “It's incredibly rewarding to see something you helped build move directly into the marketplace and ultimately get used in real advertising campaigns.”

Title:
Product Manager, Audience Products

Location:
Arlington, VA - Hybrid

• Own the end-to-end product lifecycle for audience products, from strategy and requirements through development, launch, and ongoing optimization.
• Lead the product experience across audience discovery, audience building, audience management, audience libraries, and audience activation.
• Develop intuitive experiences that allow advertisers to search, compare, evaluate, build, manage, and activate audiences.
• Own the strategy for the company's audience portfolio, including proprietary, pre-built, and marketplace audiences.
• Determine which audiences should be developed, refreshed, consolidated, or retired based on customer demand, engagement, performance, and commercial opportunity.
• Work closely with Engineering to define requirements, resolve ambiguity, prioritize development, and ensure audience initiatives move forward.
• Drive sprint planning, prioritization, and execution while ensuring Engineering has clear product direction and requirements.
• Own the Product side of audience distribution to external marketplaces and DSPs.
• Work with Partnerships to determine where audiences should be distributed and how they should be mapped, named, packaged, and positioned for each partner.
• Help shape audience pricing and marketplace positioning, including inputs around CPM strategy and commercial guardrails.
• Establish and maintain audience metadata standards so audiences are easy to discover, understand, sell, and distribute.
• Partner with Research teams to translate survey and research insights into new audience products and opportunities.
• Track audience performance across revenue, adoption, engagement, activation, and marketplace usage.
• Partner with Sales and Partnerships to understand which audiences are gaining traction and identify opportunities to increase adoption and revenue.
• Use customer feedback,…