Senior Audience & Impact Research Specialist

• Location 3939 Campbell Avenue,Arlington, VA, 22206,United States
• Base Pay $95,000.00 - $ / Year
• Employee Type FT Exempt

The Senior Audience & Impact Research Specialist leads the organization's qualitative research and impact measurement work, with primary responsibility for research methodology, synthesis, and translating qualitative findings into strategic insight. This role partners closely and continuously with the Manager, Data Strategy & Analytics to align qualitative and quantitative work, and reports to the Senior Director, Research & Data Analytics.

• Design and lead research studies, including surveys, interviews, focus groups, and other qualitative methods, aligned to organizational and impact measurement goals
• Own qualitative data coding, analysis, and synthesis, translating raw qualitative input into clear findings and recommendations
• Set qualitative research methodology and quality standards across the team's work
• Direct and validate first-pass coding and other qualitative groundwork completed by Research Operations Associate
• Partner with the Manager, Data Strategy & Analytics to co-design integrated qualitative/quantitative filtering and reporting frameworks
• Advise on and build data visualizations, complete audience and impact reports and present findings to stakeholders
• Contribute qualitative and impact-measurement expertise to broader organizational and system-wide strategy discussions, in structured collaboration with the Manager, Data Strategy & Analytics and the Senior Director
• Maintain relationships with internal stakeholders (especially fundraising teams) who rely on qualitative and impact findings, ensuring research addresses real organizational questions
• Provide day-to-day direction to Research Operations support staff on qualitative research logistics and groundwork
• Stay current on qualitative research and impact measurement best practices relevant to public media, audience engagement, and mission-driven organizations

• Demonstrated experience in survey design and designing and leading qualitative studies (interviews, focus groups, ethnographic methods, or similar)
• Strong analytical and synthesis skills, with experience translating qualitative findings into actionable recommendations
• Strong ability to communicate research findings to non-technical audiences and stakeholders

• Experience in public media, nonprofit, or mission-driven organizations
• Background in impact or outcomes measurement frameworks
• Experience partnering with quantitative researchers or analysts to build integrated mixed-method reporting tools
• Experience mentoring or directing the work of junior researchers or contract support staff, even without formal management authority

• MA / MS / MBA / JD (Masters / Postgraduate / Advanced Degree)

WETA and News Hour Productions are Washington, DC established media and news organizations. We are a largely local workforce based out of the Campbell Place office in Arlington, VA. WETA and News Hour Productions value employee flexibility when possible. Most positions based in our Arlington, VA office will be onsite or hybrid, depending upon the role.

WETA, the flagship public media station in the nation’s capital, produces and distributes content that informs, inspires, and enriches lives.

As the second-largest producing station for the public media system, WETA creates programming to explore history, arts, and culture, partnering with acclaimed filmmakers such as Ken Burns and Dr. Henry Louis Gates, Jr. National WETA productions include The American Revolution and Finding Your Roots, among many others. WETA is also home to PBS News, the primary daily, breaking, and special news producer for PBS.

Its broadcast productions include PBS News Hour, Washington Week with The Atlantic, Horizons from PBS News, and Compass Points from PBS News, as well as specials, documentaries, and a robust footprint across digital platforms.

Locally, WETA serves audiences across Washington, D.C., Virginia, and Maryland, through television, radio, and digital platforms. Audiences access WETA on broadcast…