Specialist Category Management & Shelf Strategy - Nutrition

Specialist Category Management & Shelf Strategy
- Nutrition Specialist Category Management & Shelf Strategy
- Nutrition

Foods you love. Brands you trust. And a career that empowers you to grow. At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk‑taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.

This position is not eligible for Visa Sponsorship.

Position Summary

The Specialist, Category Management & Shelf Strategy supports the development and execution of customer‑centric category growth strategies for Nutrition while leading planogram development, shelf optimization, reporting, and execution support. This role combines category analytics, shopper and retailer insights, assortment and layout strategy, and space planning expertise to create actionable recommendations that improve product visibility, shopper experience, and category performance. Working closely with Category Managers, Category Leadership Managers, Sales, Space Planning, and cross‑functional partners, this role translates data and insights into compelling category stories, scalable tools, and effective shelf solutions that can be executed with speed, quality, and consistency across customers and divisions.

Key Responsibilities

Category Strategy & Analytics

Support Category Managers and Category Leadership Managers in developing customer‑specific category growth strategies, business reviews, and customer‑facing recommendations.

Analyze syndicated, customer, shopper, retailer, marketplace, and internal performance data to identify trends, opportunities, risks, whitespace, and growth drivers.

Develop category stories and recommendations related to assortment, pricing, promotion, merchandising, innovation, renovation, new item support, and display considerations.

Conduct performance analyses, including pre- and post‑evaluation of category initiatives, merchandising programs, planogram actions, assortment changes, and shelving recommendations.

Translate analysis into clear, actionable insights and visual storytelling for internal planning, customer meetings, and business decision support.

Planogram Development, Validation & Execution

Build, maintain, validate, revise, and execute multiple versions of planograms based on assortment, clustering alternatives, fixture variations, merchandising guidelines, retailer requirements, and customer objectives.

Review planograms for adherence to retailer strategy, merchandising standards, fixture realities, execution readiness, and quality requirements.

Provide support for display merchandising, modular events, shelf layouts, product placement, and retail partner implementation where applicable.

Assortment, Layout & Shelf Strategy

Support assortment and layout strategy development by applying shopper, category, retailer, and performance insights to strengthen shelf recommendations.

Contribute to planogram testing, heat mapping, clustering evaluations, fixture alternative assessments, and shelf construct analysis to improve category and brand outcomes.

Analyze shelf performance and recommend space allocation improvements that maximize category growth, product visibility, and shopper experience.

Monitor and measure shelf strategy effectiveness and identify opportunities for continuous improvement.

Tools, Data & Capability Enablement

Use planogram, space management, category, and reporting tools to improve accuracy, efficiency, and consistency in planogram development and maintenance.

Help develop and improve the planogram toolbox, including standardized tables,…