Catering Sales & Events Manager

Overview

JOB TITLE: Catering Sales & Events Manager

Full-Time Management Position, Reporting to the Regional General Manager

Good Company Doughnuts & Café (GoCo) – Northern Virginia + Washington, DC

Full-Time | Performance-Based Compensation

Job Title: Catering Sales & Events Manager
Location: Northern Virginia + Washington, DC Area Cafes;
Tysons Bakery;
Remote
Job Type: Full-Time | Performance-Based Compensation
Compensation: $70,000–$75,000 base + commission (OTE $100K–$140K+)

Good Company Doughnuts & Café is seeking a Catering Sales & Events Manager to grow our corporate catering, in-cafe and mobile events, and wholesale revenue across Northern VA and DC. This is a performance-based sales role focused on building recurring corporate and social accounts, booking profitable food truck events, and maintaining strong gross margins.

Goal: $1M+ within 3 years.

• Prospect and close new corporate and social catering accounts
• Build recurring office breakfast, lunch and meeting programs, and relationships with area social / wedding planners
• Manage event and food truck bookings
• Manage event strategy; lead high-profile events based on GoCo standards of service
• Support / lead event execution when required
• Maintain 3–4x pipeline coverage (active pipeline deals > 3x revenue target for period)
• Track all activity and deals in CRM (Hub Spot)
• Protect gross margin
• Participate in weekly pipeline and forecast meetings
• Develop awareness and knowledge of annual food festivals, events that could include GoCo, wedding and social planners, social media & publications, trends and outlets that can increase business and reputation for Go Co
• Attend local organization meetings and events that can provide potential networking and business such as DC Chamber of Commerce, Arlington Chamber of Commerce, NACE

• 30–40 outbound meaningful touches per week (cold call, personalized prospecting email, Linked In outreach, In-person visits/ meetings, warm introduction, follow-up contact)
• 5–8 meetings per week (in-person) with client or potential client
• 4–6 proposals per week
• 2–3 truck bookings per week (peak season)
• Six-figure monthly revenue pace (Year 3 target)

• 3–7+ years in B2B sales, catering sales, or hospitality sales
• Proven track record closing revenue (personally closed six-figure annual revenue)
• Comfortable prospecting and working commission-based comp
• Strong organization and CRM discipline
• Ability to balance revenue growth and profitability
• Self-Motivated
• Strong presentation skills demonstrated both verbally and in writing
• Present a professional image that represents the reputation of GoCo in dress, behavior, communications and community involvement

• Competitive and Capable of Leading a Team
• Organized, Self-Motivated and High-energy
• Accountable and Data-driven
• Comfortable being measured by numbers and taking initiative
• Aligned with a hospitality culture built on excellence and community impact

• Base: $70K–$75K
• Commission:
• o 5% catering revenue
• o 7% new recurring accounts (first 6 months)
• o 5% truck private bookings
• Annual performance bonus tiers
• Six-figure earning potential
• Competitive Benefits Package (healthcare, 401k, insurance, PTO)