Sales & Field Marketing Associate

Overview

Spoiler Alert:
This is not a desk job.

As our Sales & Field Marketing Associate, you'll be the face of Seoul Spice out in the wild, at office parks, corporate campuses, community events, and everywhere in between. One day you're pitching a 200-person catering order to an office manager. The next you're at a street festival handing out samples and converting strangers into regulars. You'll wear a lot of hats, move fast, and thrive on the energy of building something.

If you light up when talking to people, hate sitting still, and get more motivated by a "no" than discouraged by it, then keep reading…

• Execute field marketing activations including sampling events, corporate drop-offs, and local partnerships
• Drive catering sales by proactively prospecting and pitching businesses, event planners, universities, and organizations in your territory
• Cold outreach – yes, that means walking into offices, calling strangers, and starting conversations with people who didn’t ask to hear from you…yet
• Represent Seoul Spice at community events, festivals, and markets – engaging the public and turning foot traffic into brand fans
• Collaborate with store teams to coordinate catering fulfillment and ensure every order is a brand win
• Track outreach activity, sales metrics, and pipeline progress and report regularly to leadership
• Identify new opportunities in neighborhoods, events, partnerships, and channels

You are genuinely a people person. Not just in a "I put it on my resume" way, but in that you find energy in conversations with strangers, you're comfortable walking into a room cold, and small talk doesn’t feel small to you. You love pitching a brand you believe in.

You have grit. Rejection is data, not defeat. When a prospect ghosts you, you follow up. When a deal falls through, you’re already working on the next one. You don’t need someone to keep you motivated - you bring the heat.

You're competitive. You keep score. You want to know your numbers, beat last month’s total, and outperform your own personal best. A little healthy competition pushes you forward, rather than rattling you.

You get things done. Long to-do lists don’t paralyze you, they energize you. You're resourceful, scrappy, and find a way even when the path isn’t clear. You’d rather ask forgiveness than permission when it comes to taking initiative.

You're thick‑skinned and optimistic. You can take a no, brush it off, and walk into the next conversation with the same energy as the first. You don’t carry the last rejection into the next pitch.

You love food and you love a brand story. You don’t have to be Korean or have grown up eating Korean food, you just have to be genuinely excited about sharing Seoul Spice with the world.

• 2+ years experience in sales, field marketing, brand ambassadorship, catering sales, or a related role (we care more about attitude and aptitude than years on a resume)
• Demonstrated experience with cold outreach in‑person, phone, or email
• Excellent verbal communication skills; you can pitch confidently and listen actively
• Self‑starter mentality with the ability to manage your own schedule and priorities
• Reliable transportation and willingness to travel within the local DMV market and occasional air travel to our Midwest Market (Chicago)
• CRM or pipeline tracking experience a plus
• Passion for food, hospitality, or the restaurant industry a strong plus

• Competitive base salary + commission/bonus structure tied to catering sales performance; total compensation: $75,000-$110,000 (inclusive of salary, commission, benefits)
• The chance to be an early, high‑impact member of a growing brand’s team
• A culture that rewards hustle, creativity, and ownership
• Free Seoul Spice. Obviously.

Our mission is to share Korea’s delicious food, warm hospitality, and vibrant culture with the world.

Seoul Spice began as a simple idea in the mind of Eric Shin, a Juilliard‑trained musician in one of the nation’s top symphony orchestras. Long before his performances in the concert hall, Eric spent his childhood in Mama Shin’s upscale Korean restaurant where he watched her craft dishes that were as…