MS Walker Brands Regional Sales Specialist

MS Walker Brands Regional Sales Specialist

Territory:
Virginia, Maryland, DC area.

MS Walker has an immediate opening for a Regional Sales Specialist in the Virginia area for the MS Walker Brands team. Join our efforts and be part of the team that takes this portfolio's market impact to the next level!

• Sales / Trade Engagement / Education
  • Achieve sales success:
    • Visit 75+ accounts on a monthly basis
    • Daily interactions with key decision makers
    • Curate "partner" accounts
    • Secure new retail and on‑premise volume placements (features and permanent)
    • Sell in and merchandise retail displays in existing and new retailers with the most up‑to‑date point‑of‑sales materials
    • Activate each brand's cocktail strategy at retail and on trade
    • Achieve competitive brand adjacencies at retail for existing and new placements
    • Achieve in‑service volume cocktail placements in the on‑premise channel
    • Follow up to train staff on DNA, provenance, features and benefits of the MSWB portfolio
    • Follow up to conduct consumer events, seminars and tastings in key accounts
  • Serve as regional facing product knowledge expert for the portfolio; employ storytelling and effective communication of brand features, benefits, heritage and personality
  • Educate consumers, trade and distributor/broker partners on the benefits of the MSWB portfolio
  • Contribute to social media content documenting the MSWB's impact in the regional community
  • Support and collaborate with sales teams at distributors in the market at meetings and events
  • Create and manage agenda for MSWB brand team and brand owner/dignitary market work, events, etc.
• Events
  • Support retail, on‑trade and consumer shows as required; attend the brand's presence and other events in core markets
  • Minimum of 4 in‑store tastings a month between Thursday afternoon and Sunday afternoon
• Reporting
  • Provide monthly recaps of all activities
  • Track KPIs, sales and reach goals regularly
  • Report market trends and competitor activity

• An entrepreneurial mindset with excellent selling skills
• High energy & enthusiasm – self‑starter, motivated, able to work independently or as part of a very small team
• Excellent time‑management and organizational skills
• Must be 21 years of age or older at the time of application
• Must live in the assigned territory area with reliable transportation and the ability to travel throughout the territory
• Bachelor's degree or higher
• Minimum of 5 years professional experience in alcohol beverage sales
• Knowledge of wholesale distribution and operations
• Ability to work regularly during evenings and weekends
• Strong interpersonal and problem‑solving skills
• Proficiency with Microsoft Office and Google Suite
• Desire to work in a fast‑paced, growing company
• Strong relationships in both independent off‑premise and on‑premise channels
• Deep knowledge of spirits and cocktail development; experience as a bartender creating craft cocktails is a plus
• Natural, charismatic storyteller with strong public‑speaking skills and passion for sharing cocktail stories
• Credibility in the on‑trade community; existing network and respect within bartender groups and gatekeepers
• Excellent written and verbal communication skills, including presentation writing and delivery
• Deadline‑oriented, proactive self‑starter who holds self to high standards of work quality
• Ability to interface with distributor personnel
• Strong and active social media presence

• Medical & Dental Insurance
• Vision Coverage
• Paid‑Time‑Off Program
• Fidelity Investments 401k
• Disability, Life, Accident & Illness Insurance Packages
• Discounted Fitness Memberships
• Free & Discounted Work/Life Resources
• Career Advancement Opportunities

$60,000 - $75,000 annually