Sr. ABM Manager, Federal Civilian, AWS Industry Marketing

Description

The organizations responsible for providing vital citizen services across the United States are undergoing a profound technological transformation — and AWS is at the center of it. The AWS Industry Marketing team supports Federal Civilian customers as they modernize mission‑critical systems using the world's most advanced cloud infrastructure, generative AI, and industry solutions.

• Map the key stakeholders and buying centers within your named account set
• Partner with Product Marketing teammates to audit existing marketing touchpoints and identify gaps in the customer journey
• Partner with your ABM teammates to develop your ABM account plans in alignment with field sales and solutions architects
• Lead targeted ABM activations, including events, content, and campaign customization and establish baseline engagement metrics

• Mission that matters:
  You'll help the organizations providing vital citizen services leverage the most advanced technology in the world
• Unmatched portfolio: AWS offers the broadest and deepest cloud and AI capabilities of any provider — you'll have world‑class tools to market
• Visibility and influence:
  This role sits at the intersection of AWS's most strategic growth priorities — federal government customers, continuity of citizen services, and generative AI
• Collaborative team:
  You'll work alongside some of the most talented marketers, technologists, and government affairs professionals in the industry

• Design and execute 1:1 and 1:few ABM programs for a defined portfolio of Federal Civilian agency accounts, aligned to account-level business objectives and AWS sales priorities
• Develop account‑specific messaging, content, and campaigns that translate AWS cloud and generative AI capabilities into mission‑relevant value propositions for federal agencies supporting citizen services
• Partner closely with AWS field sales, solutions architects, government affairs, and partner teams to align marketing activity to account strategy and pipeline goals
• Build and manage executive engagement programs, including briefings, round tables, and immersive experiences tailored to senior Federal Civilian decision‑makers
• Measure and report on ABM program performance, including pipeline influenced, account engagement scores, and campaign ROI — continuously optimizing based on data
• Collaborate with the broader AWS Industry Marketing team to share insights, scale best practices, and contribute to the US federal government go‑to‑market strategy
• Represent AWS at key federal industry events, conferences, and forums

AWS Industry Marketing is responsible for driving revenue, adoption, and growth from the largest and fastest growing enterprise‑level customers including public sector customers in the federal civilian agency sectors of the US government. The Industry Marketing ABM team focuses on building and executing the most effective, tailored and integrated plans for priority 1:1 customers and clusters of customers via 1:

Few. The Sr Federal Civilian ABM Marketer will partner with Sales and other enabling teams to research key customers, develop go‑to‑market plans, and execute those events and engagements that help drive revenue. This role will interact with Sales teams focused on the US Federal Civilian and Federal Financial agencies, and product and service teams developing innovative solutions for the US Federal Government.

At 6 months:
Your named accounts show measurable increases in engagement scores; you have active ABM programs running across your account portfolio; pipeline influenced is tracking to target.

At 12 months:
You are a trusted marketing partner to your field sales counterparts; your programs are contributing meaningfully to AWS revenue in the federal civilian vertical; you have identified and scaled at least one repeatable ABM play across the team.

AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our…