Catering Sales & Events Manager

Catering Sales & Events Manager

Good Company Doughnuts & Café is seeking a Catering Sales & Events Manager to grow our corporate catering, in-cafe and mobile events, and wholesale revenue across Northern VA and DC. This is a performance-based sales role focused on building recurring corporate and social accounts, booking profitable food truck events, and maintaining strong gross margins. Goal: $1M+ within 3 years.

Prospect and close new corporate and social catering accounts. Build recurring office breakfast, lunch and meeting programs, and relationships with area social / wedding planners. Manage event and food truck bookings. Manage event strategy; lead high-profile events based on GoCo standards of service. Support / lead event execution when required. Maintain 3–4x pipeline coverage (active pipeline deals > 3x revenue target for period).

Track all activity and deals in CRM (Hub Spot). Protect gross margin. Participate in weekly pipeline and forecast meetings. Develop awareness and knowledge of annual food festivals, events that could include GoCo, wedding and social planners, social media & publications, trends and outlets that can increase business and reputation for GoCo. Attend local organization meetings and events that can provide potential networking and business such as DC Chamber of Commerce, Arlington Chamber of Commerce, NACE.

30–40 outbound meaningful touches per week (cold call, personalized prospecting email, Linked In outreach, In-person visits/ meetings, warm introduction, follow-up contact). 5–8 (client or potential client) meetings per week (in-person). 4–6 proposals per week. 2–3 truck bookings per week (peak season) ~six figure monthly revenue pace (Year 3 target).

3–7+ years in B2B sales, catering sales, or hospitality sales. Proven track record closing revenue (personally closed six-figure annual revenue). Comfortable prospecting and working commission-based comp. Strong organization and CRM discipline. Ability to balance revenue growth and profitability. Self-Motivated. Strong presentation skills demonstrated both verbally and in writing. Present a professional image that represents the reputation of GoCo in dress, behavior, communications and community involvement.

Base: $70K–$75K Commission: o 5% catering revenue o 7% new recurring accounts (first 6 months) o 5% truck private bookings Annual performance bonus tiers Six-figure earning potential Competitive Benefits Package (healthcare, 401k, insurance, PTO)