Associate Ad Ops Specialist

Responsibilities

• Own end-to-end Ad Ops execution for Priceline campaigns, from intake through launch and in-flight optimization.
• Execute trafficking across ad platforms (e.g., GAM) and CRM systems (e.g., Salesforce), including static banner setup, third-party tag implementation, targeting, tracking, and pacing.
• Support billing alignment by creating billing sheets.
• Provide reporting support, including campaign optimizations, recurring monthly performance analysis and ad hoc data requests.
• Perform QA to ensure campaigns are set up and running correctly (targeting, flighting, creative rotation and pricing).
• Manage screenshots, mock-ups for client approval, and proof-of-performance requests.
• Build and maintain campaign landing pages in CMS platforms (e.g., Contentful), ensuring accuracy and user experience.
• Coordinate workflows across teams, manage requests, answer stakeholder questions, and handle escalations to resolution.
• Drive process improvement and documentation, standardizing workflows, reducing rework, and enabling scalable operations.
• Provide guidance for Junior Ad Operations Specialists as needed.

• Ad Operations expertise with hands‑on experience in trafficking, QA, and reporting in at least one major ad server (e.g., Google Ad Manager) or similar platforms.
• Bachelor's degree in marketing, business administration, or a related field required
• A minimum of two- four years of experience in related field
• Strong attention to detail and quality mindset; you are comfortable owning high‑volume, business‑critical workflows with minimal error tolerance.
• Demonstrated ability to work cross‑functionally with Sales, Marketing, Product, and Finance, translating business goals into operational execution.
• Comfort operating in a high‑volume, recurring task environment, prioritizing tasks based on business impact and urgency effectively and keeping multiple work streams organized.
• A process‑oriented mindset with a track record of documenting workflows, reducing friction, and improving SLAs over time.
• Strong written and verbal communication skills; able to clearly explain issues, trade‑offs, and recommendations to both technical and non‑technical stakeholders.
• Illustrated history of living the values necessary to Priceline:
  Customer, Innovation, Team, Accountability and Trust. Unquestionable integrity and ethics is essential.

Demonstrates expertise in Ad Operations with a focus on trafficking, quality assurance, and reporting across major ad servers. Proven ability to manage high‑volume workflows while ensuring accuracy and effective communication with cross‑functional teams.