Martech Architect Lead

Responsibilities

• Lead technology leadership build phase, architecture work, and foundational decisions
• Evaluate current CJA implementation and architect connections to CDP
• Lead vendor evaluation, define requirements, and design the data model
• Own implementation governance and establish integration patterns
• Recommend journey orchestration platforms and design journey architecture
• Own architectural vision for RSM's full Martech ecosystem
• Serve as an internal authority on Martech architecture

• 10+ years in Martech, marketing data platforms, or marketing operations in a B2B enterprise environment
• Proven experience evaluating and selecting technology platforms
• Hands‑on familiarity with the CDP landscape, whether composable or packaged
• Strong ability to architect across a multi‑platform stack
• Strong command of B2B data concepts
• Enough stakeholder credibility to influence senior leaders
• Bachelor's degree in a relevant field; advanced degree a plus

• Architecture
• Data model design
• Integration patterns
• Journey orchestration
• Martech ecosystem
• B2B data concepts
• Technology platform evaluation
• CDP familiarity
• Multi‑platform architecture

• Stakeholder influence
• Leadership

• Bachelor's degree
• Advanced degree