Vice President, Tire Aftermarket Growth

Responsibilities

• Define and execute a tire‑led aftermarket growth strategy aligned to Sonsio’s enterprise objectives.
• Champion a culture of accountability, data‑driven decision making, and cross‑functional collaboration.
• Identify and prioritize market segments, distribution partners, and growth channels capable of producing scalable revenue.
• Establish a clear roadmap to grow the business to achieve annual sales targets while managing risk and concentration.
• Treat mechanical programs as a strategic adjacency, using them selectively to support relationships, bundling, and retention—not as a primary growth engine.
• Design and deploy go‑to‑market execution model by customer tier and segment, reducing dependency on executive‑led deal making.
• Own account segmentation (Tier 1 / Tier 2 / Tier
  3) with defined engagement, coverage, and expectations.
• Ensure Salesforce and supporting tools are used as growth systems—not just reporting tools—to manage pipeline, prioritization, and capacity.
• Drive consistent opportunity qualification, pricing discipline, and portfolio focus.
• Champion a culture of collaboration, transparency, and continuous improvement to support organizational alignment and change adoption.
• Build, lead, and continuously calibrate a lean, high‑impact team aligned to the future‑state platform model.
• Establish clear role differentiation across:
  Growth leadership, Strategic business development, Program enablement and execution.
• Ensure tire and mechanical programs are designed for repeatability, scalability, and efficient onboarding.
• Partner cross‑functionally with Product, Operations, Claims, Legal, IT, and Marketing to simplify program launches and ongoing management.
• Maintain strong executive‑level relationships with key partners, associations, and clients while institutionalizing those relationships within the organization.

• Bachelor's degree or equivalent professional experience
• 10+ years in the automotive aftermarket or tire industry
• Demonstrated success building or scaling businesses in constrained or competitive channels
• Proven experience leading organizational change, aligning cross‑functional teams, and modernizing operating models in complex or legacy environments.
• Proven ability to lead through ambiguity and redesign operating models
• Strong strategic and analytical leadership capabilities
• Strong internal operator with comfort in systems, process, and cross‑functional environments
• Experience leveraging CRM, reporting, and technology to drive growth and accountability
• Excellent communication and facilitation skills.

• data‑driven decision making
• account segmentation
• opportunity qualification
• pricing discipline
• program enablement
• business scaling
• operating model redesign
• strategic adjacency design
• pipeline management
• growth strategy execution

• cross‑functional collaboration
• organizational change leadership
• strategic leadership
• analytical leadership
• communication skills
• facilitation skills
• accountability culture
• transparency culture
• continuous improvement
• relationship management

• Bachelor's degree
• professional experience in automotive aftermarket