Vice President of Sales and Partnerships

Organization: Plan It Geo, Inc., a Waverock Software Company.
Title: Vice President of Sales and Partnerships.
Location: Denver, CO, 80202, United States.
Posted: .

PlanIT GeoTM is a fast growing, thriving, fun, and hard working team! We are driven by trees and technology; innovators in GIS, remote sensing, LiDAR for urban tree canopy assessments, community tree inventory and strategic management. We are passionate about the work we do and derive purpose from helping others understand the value of natural capital and guidance for future generations.

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Our atmosphere allows employees to grow by allowing them to take part in industry related work outside their day-to-day activities. We stand behind innovation for the company and the industry.

PlanIT Geo builds software that helps cities, utilities, and governments manage urban forests 're looking for a sales leader who gets the buyer, knows the space, and is ready to step into a VP role and own it.

This isn't a seat-warmer role. You'll coach a small team, close enterprise deals, and show up at conferences and customer summits as a genuine face of the company. If you've spent time in GIS, arboriculture, environmental services, or local government, and you're energized by AI-driven sales tools, this is a rare chance to lead in a niche you actually care about.

• Lead and develop the sales team
  • Coach AEs, SDRs, and an RFP Coordinator through weekly 1:1s, pipeline reviews, and call coaching
  • Hire and onboard talent; build a culture of accountability and continuous improvement
  • Deliver regular training on discovery, objection handling, and closing
• Own the revenue number
  • Own new-sales ARR and services revenue targets
  • Lead strategic and enterprise pursuits directly where your domain credibility adds leverage
  • Manage inbound rigorously: rapid response, thorough discovery, disciplined follow-through
  • Own pricing, packaging, and proposal quality on new-logo deals and RFPs
• Build and manage pipeline
  • Run the outbound engine across calls, email, Linked In, and ABM
  • Maintain a healthy, predictable pipeline with visibility into future quarters
  • Track and report on pipeline coverage, deal velocity, and win rates
• Show up externally
  • Represent PlanIT Geo at industry conferences, webinars, and customer events (target: 8+ per year)
  • Build relationships with technology partners, industry associations, and municipal networks
  • Stay active on Linked In; collaborate with Marketing on content and case studies
• Drive operational rigor
  • Ensure CRM hygiene and accurate forecasting
  • Build and refine sales playbooks and KPIs
  • Partner closely with Marketing, Product, Customer Success, and Operations
• Drive AI adoption
  • Use AI tools actively in your own workflow
  • Identify and implement AI-driven improvements across the sales function

• 6+ years of B2B sales experience, including at least 2 years in a sales leadership role (player-coach or formal management)
• Background in GIS (Geographic Information System), urban forestry, arboriculture, environmental services, LiDAR (Light Detection and Ranging), mapping technology or local government, as a seller, buyer, or practitioner
• Direct experience selling to municipalities, utilities, or public-sector buyers, including RFP/RFQ processes
• Comfort on stage and in customer-facing settings; you don't need to be a keynote veteran, but you can hold a room
• Hands-on with CRM (Hub Spot or Salesforce) and modern sales tools
• AI forward - responsibly and actively using AI in big ways - agents, workflows, sales team training, etc
• Willingness to travel 20-30% domestically and occasionally internationally

You will have real ownership, a supportive executive team, and a product that matters. The urban forestry market is growing fast, and cities are increasingly investing in data-driven canopy management. If you have been waiting for a leadership role where your domain knowledge is actually an asset, this is it.

Location:

Fully remote | Travel required (domestic + some international)

Compensation: $180, OTE | Equity | 5% 401(k) match | Health insurance | Unlimited PTO