Process Innovation Professional-Marketing Operations

Position: PROCESS INNOVATION PROFESSIONAL-MARKETING OPERATIONS
Introduction

About the Role

We are looking for a skilled Adobe Journey Optimizer (AJO) Expert to join our digital marketing and customer experience team. The ideal candidate will have hands-on experience in designing, implementing, and optimizing omnichannel customer journeys using Adobe Experience Cloud solutions, especially Adobe Journey Optimizer.

This role requires strong expertise in campaign orchestration, customer segmentation, real-time personalization, and marketing automation to drive customer engagement and business growth.

In this role, you'll work in one of our IBM Consulting Future Now Centers, where we deliver deep technical and industry expertise to a wide range of public and private sector clients around the world. Our delivery centers offer our clients locally based skills and technical expertise to drive innovation and adoption of new technology.

Your role and responsibilities

Key Responsibilities

* Design, build, and optimize customer journeys using Adobe Journey Optimizer (AJO).

* Configure and manage omnichannel campaigns across email, SMS, push notifications, web, and in-app messaging.

* Integrate AJO with Adobe Experience Platform (AEP) and other enterprise systems.

* Create and manage audience segments, decision rules, and personalization strategies.

* Develop reusable journey templates, schemas, and workflows.

* Monitor campaign performance and generate actionable insights using analytics and reporting tools.

* Collaborate with marketing, analytics, product, and engineering teams to deliver seamless customer experiences.

* Troubleshoot journey execution issues and ensure campaign quality assurance.

* Ensure compliance with data privacy, governance, and security standards.

* Stay updated with the latest Adobe Experience Cloud features and industry best practices.

Required education

Bachelor's Degree

Required technical and professional expertise

Required

Skills & Qualifications

* 2-9 years of experience in marketing automation, CRM, or customer journey orchestration.

* Hands-on experience with Adobe Journey Optimizer (AJO).

* Strong understanding of Adobe Experience Platform (AEP).

* Experience with customer segmentation, real-time CDP concepts, and personalization.

* Knowledge of campaign orchestration and omnichannel marketing.

* Familiarity with APIs, data integration, and event-driven architectures.

* Good understanding of HTML, JSON, SQL, or JavaScript is preferred.

* Experience with Adobe Campaign, Marketo, Salesforce Marketing Cloud, or similar tools is a plus.

* Strong analytical and problem-solving skills.

Excellent communication and stakeholder management abilities.

Preferred technical and professional experience

Preferred Qualifications

* Adobe certifications in AJO, AEP, or Adobe Experience Cloud.

* Experience working in Agile/Scrum environments.

* Exposure to cloud platforms such as AWS, Azure, or GCP.

* Understanding of customer lifecycle marketing and digital analytics.

Nice to Have

* Experience with AI-driven personalization and decisioning.

* Knowledge of REST APIs and webhook integrations.

* Familiarity with CI/CD deployment processes for marketing operations.

ABOUT BUSINESS UNIT

IBM Consulting is IBM's consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients' businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

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