Enterprise Operations Process Innovation Professional-Marketing Operations Professional Ashburn

About the Role

We are looking for a skilled Adobe Journey Optimizer (AJO) Expert to join our digital marketing and customer experience team. The ideal candidate will have hands‑on experience in designing, implementing, and optimizing omnichannel customer journeys using Adobe Experience Cloud solutions, especially Adobe Journey Optimizer. This role requires strong expertise in campaign orchestration, customer segmentation, real‑time personalization, and marketing automation to drive customer engagement and business growth.

In this role, you'll work in one of our IBM Consulting Future Now Centers
, where we deliver deep technical and industry expertise to a wide range of public and private sector clients around the world. Our delivery centers offer our clients locally based skills and technical expertise to drive innovation and adoption of new technology.

• Design, build, and optimize customer journeys using Adobe Journey Optimizer (AJO).
• Configure and manage omnichannel campaigns across email, SMS, push notifications, web, and in‑app messaging.
• Integrate AJO with Adobe Experience Platform (AEP) and other enterprise systems.
• Create and manage audience segments, decision rules, and personalization strategies.
• Develop reusable journey templates, schemas, and workflows.
• Monitor campaign performance and generate actionable insights using analytics and reporting tools.
• Collaborate with marketing, analytics, product, and engineering teams to deliver seamless customer experiences.
• Troubleshoot journey execution issues and ensure campaign quality assurance.
• Ensure compliance with data privacy, governance, and security standards.
• Stay updated with the latest Adobe Experience Cloud features and industry best practices.

• Bachelor's Degree

• 2–9 years of experience in marketing automation, CRM, or customer journey orchestration.
• Hands‑on experience with Adobe Journey Optimizer (AJO).
• Strong understanding of Adobe Experience Platform (AEP).
• Experience with customer segmentation, real‑time CDP concepts, and personalization.
• Knowledge of campaign orchestration and omnichannel marketing.
• Familiarity with APIs, data integration, and event‑driven architectures.
• Experience with Adobe Campaign, Marketo, Salesforce Marketing Cloud, or similar tools is a plus.
• Strong analytical and problem‑solving skills.

Excellent communication and stakeholder management abilities.

• Adobe certifications in AJO, AEP, or Adobe Experience Cloud.
• Experience working in Agile/Scrum environments.
• Exposure to cloud platforms such as AWS, Azure, or GCP.
• Understanding of customer lifecycle marketing and digital analytics.

• Experience with AI‑driven personalization and decisioning.
• Knowledge of REST APIs and webhook integrations.
• Familiarity with CI/CD deployment processes for marketing operations.

IBM is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being.
• Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long‑term disability coverage, and opportunities for performance based salary incentive programs.
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law.
• Training and educational resources on our personalized, AI‑driven learning platform where IBMers can grow skills and obtain industry‑recognized certifications to achieve their career goals.
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences.

• Job Title: Process Innovation Professional - Marketing Operations
• Date Posted: 11-Jun-2026
• Job : 118251
• Location: Ashburn, United States
• Work Arrangement: Hybrid
• Area of Work: Enterprise Operations
• Employment Type: Regular
• Contract Type: Regular
• Projected Minimum Salary (per year): 61,080.00
• Projected Maximum Salary (per year):
• Position Type: Professional
• Up to 20% or 1 day a week: Yes
• Company: (0147) International Business Machines Corporation
• Shift: General (daytime)