Process Innovation Professional-Marketing Operations

Position: PROCESS INNOVATION PROFESSIONAL-MARKETING OPERATIONS
** Introduction*
* About the Role

We are looking for a skilled Adobe Journey Optimizer (AJO) Expert to join our digital marketing and customer experience team. The ideal candidate will have hands-on experience in designing, implementing, and optimizing omnichannel customer journeys using Adobe Experience Cloud solutions, especially Adobe Journey Optimizer.  This role requires strong expertise in campaign orchestration, customer segmentation, real-time personalization, and marketing automation to drive customer engagement and business growth.

** Your role and responsibilities*
* Key Responsibilities

* Design, build, and optimize customer journeys using Adobe Journey Optimizer (AJO).

* Configure and manage omnichannel campaigns across email, SMS, push notifications, web, and in-app messaging.

* Integrate AJO with Adobe Experience Platform (AEP) and other enterprise systems.

* Create and manage audience segments, decision rules, and personalization strategies.

* Develop reusable journey templates, schemas, and workflows.

* Monitor campaign performance and generate actionable insights using analytics and reporting tools.

* Collaborate with marketing, analytics, product, and engineering teams to deliver seamless customer experiences.

* Troubleshoot journey execution issues and ensure campaign quality assurance.

* Ensure compliance with data privacy, governance, and security standards.

* Stay updated with the latest Adobe Experience Cloud features and industry best practices.

** Required technical and professional expertise*
* Required

Skills & Qualifications

* 2-9 years of experience in marketing automation, CRM, or customer journey orchestration.

* Hands-on experience with Adobe Journey Optimizer (AJO).

* Strong understanding of Adobe Experience Platform (AEP).

* Experience with customer segmentation, real-time CDP concepts, and personalization.

* Knowledge of campaign orchestration and omnichannel marketing.

* Familiarity with APIs, data integration, and event-driven architectures.

* Good understanding of HTML, JSON, SQL, or JavaScript is preferred.

* Experience with Adobe Campaign, Marketo, Salesforce Marketing Cloud, or similar tools is a plus.

* Strong analytical and problem-solving skills.

* Excellent communication and stakeholder management abilities.

** Preferred technical and professional experience*
* Preferred Qualifications

* Adobe certifications in AJO, AEP, or Adobe Experience Cloud.

* Experience working in Agile/Scrum environments.

* Exposure to cloud platforms such as AWS, Azure, or GCP.

* Understanding of customer lifecycle marketing and digital analytics.

Nice to Have

* Experience with AI-driven personalization and decisioning.

* Knowledge of REST APIs and webhook integrations.

* Familiarity with CI/CD deployment processes for marketing operations.

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.