Public Relations Coordinator

NSC-Asheboro Corps - ASHEBORO, NC 27203

Position Type:
Part Time with Benefits 20 or More

Category:
Public Relations

Job Summary

Plans, directs, monitors, and evaluates public relations strategies for the Area Command/Corps to help The Salvation Army maintain a favorable image in the communities and to internal and external audiences. Coordinates development and implementation of print and digital marketing collateral. Serves as liaison to all media, photographs and writes articles covering Salvation Army events, and strengthens communication with donors, prospective donors, corporations, volunteers, media personnel, civic club leadership, and local government leadership.

Sets goals, monitors work, and evaluates results to meet organizational needs and objectives. Assists in fundraising for capital campaigns. Monitors, tracks, and participates in the day-to-day operation and maintenance of a donor database; prepares donor reports and assists fundraising staff with donor information and mass mailings.

This job description should not be interpreted as all-inclusive. It is intended to identify the essential functions and requirements of this position. The incumbents may be requested to perform job-related responsibilities and tasks other than those stated in this job description.

• Assist in the development and implementation of a comprehensive annual marketing plan that supports and enhances the organization’s image with current donors, the general public, and internal audiences. The plan will have defined and measurable objectives.
• Develop and create a constant flow of written and visual content for distribution across all channels to support awareness, engagement, and fundraising.
• In cooperation with the Marketing team, act as primary local website manager. Create and maintain content for accuracy and relevancy.
• Ensure articulation of the organization’s desired image and position in all communications. Maintain brand standards in design and feel of print and electronic materials.
• Curate and participate in the organization’s social media properties in coordination with the overall marketing plan. Seek constituent engagement and community growth.
• Prepare regular reports to assess effectiveness of current projects and marketing efforts.
• Coordinate media interest in the organization, ensure regular contact with target media, and respond to media inquiries to secure frequent coverage. Share key messages and positioning; increase public awareness and perception of the organization.
• Be present at public events and capture stories, pictures, etc. of organizational staff. Create talking points and provide coaching to staff and volunteers as appropriate.
• In cooperation with the CRD Manager, develop an effective strategy to educate local groups (churches, schools, clubs, businesses) and secure their participation in volunteer service, bell-ringing, in-kind support, etc., year-round. Assist with speaker requests from these groups.
• Strengthen communication with donors, prospective donors, corporations, volunteers, media personnel, civic club leadership, and local government leadership; maintain open and direct channels of communication including written documentation showing a personalized plan for each donor; ensure donor satisfaction, timely response to questions, and accurate, complete information.

• Research prospective corporate and foundation funding sources.
• Attend pre-submission grant orientation seminars.
• Distribute formal correspondence, drafted by the Commanding Officer or Grant Writer, to grant makers including letters of inquiry, formal grant proposals, cover letters, thank you letters, and progress and program evaluation reports.

• Assist in creating and maintaining lines of communication to ensure all employees are aware of the organization’s services and successes. Empower staff to identify and relay stories of interest from day-to-day work.
• Attend and participate in Advisory Board/Committee meetings as appropriate.
• Assist in the United Way in-house campaign and agency representation.