Digital Marketing Specialist

Overview

Cornerstone Building Brands is a leading manufacturer of exterior building products for residential and low‑rise non‑residential buildings in North America. Headquartered in Cary, N.C., we serve residential and commercial customers across new construction and Repair & Remodel markets. Our portfolio includes vinyl windows, vinyl siding, stone veneer, metal roofing and wall systems, and metal accessories. We have more than 18,800 team members in manufacturing, distribution, and office locations nationwide.

The Digital Marketing Lead is a vital member of the brand and demand‑marketing team, reporting directly to the Digital Marketing Manager. This role requires a dynamic individual who will execute key digital marketing activities to drive brand awareness, demand generation, and customer engagement. Responsibilities include enhancing the company’s online presence, optimizing digital advertising campaigns, maintaining the digital experience and website, and managing various marketing projects.

The ideal candidate should have expertise in SEO, SEM, PPC, Word Press CMS, lead generation and nurturing, QA and testing, online reputation management, and social media.

• Execute and optimize all digital marketing activities, including PPC, SEO, paid social, websites, visualizers, and marketing automation to drive demand, increase brand visibility, and maximize ROI.
• Implement and manage top‑of‑funnel digital advertising campaigns to target and attract potential customers.
• Coordinate pay‑per‑click (PPC) advertising and SEO efforts with agencies and monitor performance to maximize ROI.
• Assist with owned and third‑party eCommerce initiatives as needed.
• Maintain the brand’s digital experience and websites to ensure a seamless user experience, including the execution of content and PDP updates via Word Press.
• Organize and perform quality assurance (QA) and user acceptance testing (UAT) to ensure accuracy and functionality of digital marketing assets.
• Collaborate with the corporate digital marketing team to continuously improve our websites, including enhancements and troubleshooting of website errors and bugs.
• Execute lead generation, nurture, and communication campaigns in collaboration with brand and channel teams, utilizing email marketing best practices that follow and nurture customers through the purchasing cycle.
• Oversee the organization of leads within marketing automation platforms.
• Organize assets, emails, and campaigns within the Eloqua system for easy navigation.
• Evaluate the effectiveness of digital campaigns and make data‑driven recommendations for improvements.
• Stay up to date on industry trends, digital tools, and best practices to drive innovation and continuous improvement.
• Monitor website usage/activity, campaign effectiveness for digital activities and marketing automation that are aligned with BU KPIs.
• Lead the build‑out of on‑demand dashboards that allow for real‑time viewing of KPIs and metrics for agile decision making.
• Deliver monthly performance reports.
• Recommend optimizations and pivots to all digital activities based on reporting.

• Bachelor’s degree or equivalent highly relevant experience in marketing, communications, or a related field.
• 3–5 years of experience in digital marketing, with a strong focus on executing and managing various digital campaigns and strategies.
• Proficiency in using digital tools and programs for advertising, analytics, and content management systems.
• In‑depth knowledge of the Word Press CMS, ensuring seamless experiences for customers across different channels.
• Experience utilizing social media platforms and management systems for demand generation programs.
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Strong analytical skills to analyze data, identify trends, and optimize digital marketing activities.
• Familiarity with SEO and SEM best practices to improve organic search rankings and drive targeted traffic.
• Experience in coordinating and optimizing PPC campaigns to achieve business goals.
• Solid understanding of lead nurturing and management techniques.
• Ability to…