Manager, Marketing Analytics

Are you a curious analytics professional interested in driving performance of our Specialty

Business Unit (SBU)? The Manager, Business Analytics will work on theSBU Insights & Analytics team to develop and execute commercial analyses that are fundamental in opportunity identification and prioritization for theSBU, including customer targeting,segmentation,and behavioral analysis; marketing mix modeling/investment guidance;business performancedriversanalysis; and measurement of pilots and experiments.

This role requiresa strategic, inquisitive mindset and keen business acumen. Your role is to develop analytics and connect those outputsto business decisions. You will interact with and influence several functions, including sales, marketing, and other members of the BU Commercial Insight (CI) lead team,Commercial Data & Analytics,and Analytics Excellence Center of Excellence.

Key responsibilities include:

• Execute Marketing Analytics within U.S. Pharma Commercial Insights for customer targeting and segmentation,marketing mix modeling, and campaign/program performance analytics

• Proactively identify key opportunities to drive performance by leveraging various Marketing analytics,communicate customer and business insights and data findings, influence decision-making, and drive action to achieve business results

• Collaborate and partner effectively with various stakeholders across the enterprise, including CI, Marketing, Sales, Customer Experience, Finance, and Technology teams;

• Create succinct story boards to communicate data learnings influencing business decisions

• Continuously identify opportunities to:

• Bring outside-in thinking:
  What are other industries and pharma companies doing as a way of best practice understanding and development

• Increase efficiencies through process and analytics automation, as well as partnering with Commercial Data Strategy teams ensuring trusted data availability for standard and ad hoc marketing analytics

• Useanalytical tools (SAS, R, Python, or similar) to complete analyses including:

• Targeting for marketing

• Customer Segmentation

• Segment profiling analytics

• Bachelor’s degree in Business,Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics

• Experience with analytical (Python, Python, SQLetc.) & visualization tools (Thoughtspot,PowerBI,Tableauetc.)

• Experience leading analytical work streams or projects with cross‑functional stakeholders.

• M.Scin Computer Sciences, Operations Research, Analytics, Statistics, Finance/ Economics or related

• A minimum of 4 years of experience in multiple commercial analytics functions like call planning, targeting, customer segmentation is preferred

• Professional experience in marketing analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharma

• Knowledge of pharmaceutical secondary data sources (e.g., patient/claims data etc.)

• Preferred demonstrable record of success of both pharmaceutical market/product forecasting and real-world data analytics

• Experience in commercial analytics focused on biologics and or oncology

• Experience in multiple commercial analytics functions like call planning, targeting, customer segmentation, resource allocation/optimization

#LI-GSK

#GSKCommercial

Customer Insights, Data to Insights, Digital Fluency, Influencing Without Authority, Market Knowledge, Scientific Literacy

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

GSK is a global biopharma company with a purpose to…