Senior - Digital Analytics

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Job Summary

This role is an essential member of the Digital Analytics team, responsible for working with the Products & Capabilities team to support the development, commercialization, and management of new and existing digital products and capabilities through behavioral and performance analytics. The role supports the development of product reporting strategies to track against established digital KPIs, conducts research, builds expertise in site analytics, and delivers data-driven actionable insights.

Essential Job Functions

• Utilizes robust analytical tools & techniques to create valuable data-driven insights that positively impact digital product and capability management decisions. Collaborates with both internal and external business partners to integrate learnings and results into business cases and strategic planning.
  
  - (40%)
• Serves as a subject matter expert for Adobe Analytics, adheres to digital analytics reporting standards, completes business testing during technical implementations, and builds and maintains reporting.
  
  - (20%)
• Maintains business relationships and works cross-functionally with digital, IT, marketing, and account management partners. Regularly relied upon by the organization, and our brand partners, to consult and provide advice leading to decisions and/or recommendations in relation to potential product and capability offerings.
  
  - (20%)
• Assist in the development of project requirements, analytic plans, project timelines, and other materials crucial for managing deliverables. Engage in cross-functional strategic projects to identify opportunities that will have a positive impact on Bread Financial’s product and capability roadmap.
  
  - (20%)

Minimum Qualifications

• Bachelor’s Degree in Business, analytics, statistics, mathematics, marketing, or related field.
• Relevant industry certifications preferred.
• 5-8 years of experience in data analytics including customer and behavioral analytics, product analytics, digital marketing, digital asset performance, or related field.

Preferred Qualifications

• Strong experience with digital analytics reporting tools (Adobe Analytics, Google Analytics etc.).
• Experience with data mining programming languages (SQL, Python, etc.)
• Experience in Credit Card, Financial Services, Payments, or Retail industries.

Skills

• Business Analytics
• Digital Analytics
• Computer Programming
• Data Mining
• Microsoft Office
• Business Intelligence Tools
• Cross Functional Projects

Reports To :
Manager and above

Direct Reports : 0

Work Environment

• Normal office environment. (Remote or Hybrid), 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location.

Travel

• Ability to travel up to 5% annually

Physical and Mental Requirements

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship.

• Communicate/Hearing
• Communicate/Talking
• Stationary Position/Seated
• Typing/Writing
• Focus and complete tasks in situations that have a speed or productivity metric
• Maintain focus in high pressure or fast-paced work environment

Other Duties

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions…