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Director of Retail

Job in Asheville, Buncombe County, North Carolina, 28814, USA
Listing for: The Biltmore Company
Full Time position
Listed on 2026-07-19
Job specializations:
  • Retail
    Retail & Store Manager, Operations Management
  • Management
    Retail & Store Manager, Operations Management, General Management
Salary/Wage Range or Industry Benchmark: 110000 - 170000 USD Yearly USD 110000.00 170000.00 YEAR
Job Description & How to Apply Below
Position: Director of Retail Experience - Full-Time
## Director of Retail Experience - Full-Time Apply locations:
Biltmore Estate time type:
Full time posted on:
Posted Todayjob requisition :
JR103291
** Job Description
** The Director of Retail Experience provides strategic leadership and direction for Biltmore's retail shops, ensuring exceptional guest experiences while driving revenue growth, operational excellence, and alignment with Biltmore's brand standards and commitment to gracious hospitality.

This role leads a team of Retail Leaders across multiple retail locations and is accountable for the overall performance of the on-site retail locations, including sales, profitability, guest satisfaction, and team development. The Director develops and executes strategies that enhance the guest journey, strengthen operational effectiveness, and deliver a consistent, world-class retail experience across all shops.

They are a key partner to senior leadership, the Director collaborates across departments to advance business objectives, identify growth opportunities, and ensure retail operations support Biltmore's broader mission and guest experience goals.
** Essential

Job Duties:

** 1. Provide strategic leadership for Biltmore's Retail Shops, ensuring alignment with enterprise goals, financial objectives, and company's commitment to gracious hospitality and world-class service.  
2. Oversee the performance and operations of multiple retail locations, ensuring excellence in guests experience, merchandising execution, operational standards, inventory integrity and brand presentation across all shops.  
3. Lead the recruitment, development, coaching, and performance management of Retail Leaders and teams, fostering a high-performing, guest-focused culture and building organizational capability through succession planning and talent development.  
4. Drive sales growth, profitability, and business performance by identifying opportunities to enhance the guest experience, optimize retail offerings, and execute strategic incentives, promotions, and partnerships.
5. Assist with annual strategic planning, budgeting, forecasting, and performance analysis for the retail department, ensuring responsible resource allocation and achievement of financial goals.
6. Partner with Merchandising, Marketing, Hospitality, Events, and other departments to align retail strategies with enterprise objectives, strengthen brand storytelling, and support the overall guest journey.
7. Promote collaboration and alignment between Retail Store Operations and other Retail departments to support shared goals and operational objectives.  
8. Partner with senior retail leadership to develop and support long-range growth strategies and operational plans for the retail department.  
9. Collaborate with retail leadership to plan and execute sales promotions and other initiatives designed to drive guest engagement and business performance.  10. Represent Biltmore at industry events, professional organizations, and other external functions, as appropriate.  11. Participate in internal committees, cross-functional teams, and special projects; represent the retail department in support of company initiatives and strategic priorities
*
* Qualifications:

** 1.

Education:

Bachelor's degree in business, Retail Management, Hospitality, Marketing, or a related field preferred. Equivalent combinations of education, professional certifications, and relevant experience will be considered.  2.

Experience:

Seven to ten years of progressive leadership experience in retail, hospitality, resort, luxury, lifestyle, or guest-focused environments, including responsibility for multiple locations, business performance, and team leadership. Experience in a destination retail, hospitality, or tourism-driven environment is preferred.  
3. Leadership & Talent Development:
Demonstrated success leading, developing, and coaching management teams within a multi-unit environment. Proven ability to build high-performing teams, drive employee engagement, support succession planning, and foster a culture of accountability and continuous improvement.  
4. Business & Financial Acumen:
Strong business acumen with experience managing budgets,…
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