Regional Marketing Manager - Conference Centers & Events

What Makes FLIK Click

What makes FLIK click? Our people. The decisions, actions and attitudes of our associates earn the trust and loyalty of our clients every day. We know how to pick them and we know how to grow them. It starts with hiring people who share our passion for food and hospitality. Once we find the right talent, we encourage, value and recognize their contributions.

We keep our people renewed, excited and engaged by providing hands-on training and educating them about the latest trends. We give them a stake in successfully raising the bar. Our people love what they do and they love sharing their passion. Join our team and see the FLIK difference. Where a job isn’t merely a job but the start of a career where you can flourish.

• Joseph
  
  B. Martin Conference Center
• Warren Conference Center & Inn

Flik Hospitality Group

Salary: $110000 - $120000 / year

Other Forms of Compensation:
Bonus

The Regional Marketing Manager – Conference Centers & Events is responsible for increasing external awareness, generating qualified leads, and supporting revenue growth for three distinctive conference and event properties:

• Joseph
  
  B. Martin Conference Center
• David Rubenstein Treehouse
• Warren Conference Center & Inn

This is a hands‑on marketing role requiring both strategic planning and direct execution. The Senior Marketing Manager will develop property‑specific marketing programs that convert awareness into inquiries, site visits, proposals, booked events, and incremental revenue. The position will build upon the marketing strategies, materials, relationships, and initiatives already established at each property. The expectation is to preserve existing momentum, advance the strongest work, and make targeted improvements—not begin again from scratch.

• Develop and manage a distinct annual marketing plan for each property.
• Build upon existing marketing strategies, campaigns, collateral, photography, prospect lists, and market research.
• Establish clear value propositions and priority customer segments for each venue.
• Position each property appropriately without diluting its individual identity.
• Identify need periods, underutilized spaces, and revenue opportunities requiring targeted marketing support.
• Maintain separate campaign calendars, priorities, and performance measures for each property.

• Develop marketing campaigns designed to generate qualified external event leads.
• Build and maintain targeted prospect lists for corporate, healthcare, life‑science, academic, association, nonprofit, government, and event‑planning audiences.
• Create campaigns supporting executive meetings, conferences, leadership programs, retreats, receptions, corporate gatherings, weddings, and social events.
• Coordinate familiarization events, open houses, planner showcases, strategic partnerships, and other business‑development programs.
• Ensure marketing‑generated inquiries are captured, tracked, and transferred promptly to the appropriate sales team.
• Work with property sales leaders to convert marketing activity into site visits, proposals, bookings, and revenue.

• Manage targeted email, digital advertising, paid search, social media, retargeting, and event-marketplace initiatives.
• Improve website content, venue descriptions, photography selection, and calls to action.
• Strengthen search visibility for relevant meeting, conference, retreat, and event searches.
• Develop and maintain approved Linked In and social media content.
• Track website traffic, inquiries, conversions, campaign performance, and cost per qualified lead.
• Recommend the most effective communication channels for each property and target audience.