Wine Club, Events & Digital Strategy Manager

Wine Club, Events & Digital Strategy Manager

Going Rogue with Ashland’s Irvine & Roberts Vineyards – Wine Club, Events & Digital Strategy Manager

Irvine & Roberts Vineyards has attracted and assembled a team that clearly sees the potential in making benchmark Pinot Noir, Chardonnay and sparkling wine in the Rogue Valley. We have built a character that has rallied around a shared vision to make some of the best wine in the world and share the story of our endeavor with our guests every day.

Since we opened our doors to the Tasting Room in 2017, we have been embraced by our local community and have become a must-see wine destination in the heart of the Rogue Valley for visitors from across the United States. The Tasting Room at Irvine & Roberts Vineyards has become one of Ashland’s busiest attractions.

We are a winery that operates as a family with an uncompromising spirit and a true commitment to excellence. An ideal candidate values strong communication, shares what they know and earnestly supports his or her team members to build a brand that is truly unique.

We are looking for the right leader to perform the critical role of executing the sales and coordination of our Wine Club Member Subscriptions, Events, E-Commerce & Digital Strategies. This role assists the Hospitality Manager in ensuring proper coordination of a calendar-driven execution practice.

He or she would see the opportunity to branch out to join a team that is motivated to make, share and celebrate authentically great wines in a new place instead of good wines in a well-known place.

Our ideal candidate would be a passionate, charismatic and independent professional with a proven track record of modeling brand advocacy with club members and daily guests. He or she would have excellent planning skills and is goal oriented to deliver key results to grow these critical pieces of our overall DTC business.

• Manage and grow the IRV Wine Club
  • Create all aspects of successful club fulfillment, including but not limited to club build, club shipments, compliance, correspondence, and event creation
  • Coordinate efforts of the tasting room staff to assist with this sales channel
  • Create a marketing plan to consistently engage club members
  • Maintain all required collateral, packing and shipping materials for shipments
  • Implement and execute member correspondence, addressing all issues and requests
  • Comprehension of conversion rates and status of the business vs monthly goals
  • Demonstrate thought leadership on acquisition and retention strategies with the hospitality manager
  • Schedule and execute all club member pick up parties and events, with the assistance of the tasting room team, providing personal presence at all events
  • Develop strategy and execute member programs to maximize member revenue outside of scheduled shipments
  • Timely execution of all annual wine shipments in accord with the Annual Brand Plan
• Events
  • Manage all event inquiries
  • Actively seek out opportunities for private events
  • Provide support to ensure the success of all onsite DTC events
• Digital Marketing
  • Manage all company-wide marketing efforts
  • Create an annual marketing plan and calendar to support the goals of the Annual Brand Plan
  • Continually work to create effective, innovative and engaging emails
  • Create on brand, relevant, visually appealing and accurate physical marketing materials for the tasting room and outside uses
  • Maintain Google, Yelp and other online platforms to ensure operating hours and business details stayed current
  • Responsible for all outbound, monthly newsletter and e-commerce campaigns to the full database
  • Fulfill all inbound web sales
  • Execute focused holiday campaign including establishing a creative brief, proposing packages, catalog design, and focused timelines
  • Ensure that website is continually updated with current and accurate information for new releases and promotions
  • Oversight and collaboration of all social media platforms – Instagram, Facebook, Twitter, in accord with brand standards, plan and calendar
  • Create tasting notes, tech sheets, collateral and marketing materials for all new releases

• 2+ years of Tasting room, restaurant hospitality and/or DTC…