Bus & Vehicle Sales Manager

Overview

The Bus & Vehicle Sales Manager is responsible for driving sales activity across a wide range of vehicle and bus products, including Type A/mini school buses, activity buses, and various commercial vehicles. Beyond generating sales, this role embodies customer advocacy, serving as a trusted product expert and provider of solutions tailored to meet unique customer needs.

As the frontline representative of the company, the Sales Manager acts as a liaison between customers and internal departments, ensuring seamless communication and effective relationship management. With a focus on understanding and addressing customer requirements, this position is instrumental in driving customer satisfaction and loyalty while achieving sales targets. Bus & Vehicle Sales Manager reports directly to the Director of Marketing & School Bus Sales.

This position is intentionally designed with flexibility to adapt to the company’s growing sales needs and to seize emerging opportunities across all vehicle and bus markets.

• Build and maintain loyal relationships with customers, serving as their dedicated point-of-contact and trusted advisor
• Maintain a regular cadence of customer contact and visits
• Work closely with customers on their special needs/requests including branding and potential trade-in units
• Collaborate cross-functionally with internal teams to facilitate positive customer experiences and resolve issues or challenges. Coordination with various internal teams for prep and delivery.
• Provide after the sale customer support. Facilitate communications with service team to address customer issues/needs.
• Participate in and provide support for customer deliveries including in-service driver/vehicle orientation.
• Host customers on OEM tours, educational events, and customer-appreciation outings

• Proactively identify and pursue sales opportunities within the dealerships AOR.
• Establish, pursue, and track annual target sales accounts
• Work closely with School Bus Admin & Sales Teams to determine annual product / inventory needs
• Collaborate with Director of Marketing & School Bus Sales on deals, contracts, and pricing
• Produce sales quotes in accordance with state and customer specifications.
  
  Maintain records and contact information of all inquiries.
• Coordinate orders for both custom and stock chassis and bus bodies – inclusive of models, seating configurations, specifications
• Track and keep customer updated of order status and progress throughout the sales process
• Support school bus sales team’s efforts to promote sales to public schools
• Participate in regional, state, and national industry events and conferences to promote brand awareness and drive sales growth.
• Collaborate with marketing team to promote products and services related to the Sales Manager’s responsibilities

• Analyze market trends, competitor activities, and customer feedback to inform sales strategies and enhance product offerings
• Demonstrate comprehensive product knowledge and expertise to effectively address customer inquiries and provide tailored solutions and options.
• Maintain a knowledge base of customer-preferred product specifications
• Research and develop product advantage specifications
• Knowledge of federal (FMVSS) and state VDOE regulations and laws pertaining to both school and activity buses
• Actively participate in ongoing product training, events, and meetings with OEM partners
• Stay informed about advancements and new technologies in the school bus industry, emerging technologies, and best practices
• Maintain regular engagement with OEM representatives to stay in-tune with latest product developments

• Familiar with financing and lease options. Develop expert Finance and Lease solutions to fit various Customer needs across all business units
• Strong working relationship with Daimler Truck Finance (DTF)
• Prepare financing deals and strategies in partnership with the internal finance team and Daimler Finance partners
• Oversee and improve internal Finance and Lease administrative processes across all…