Regional New Business Developer - Produce

This is a hybrid position, mostly remote, with 50% travel required and an onsite presence at Fresh Point location(s) periodically. Please note that the number of days onsite can increase based on business needs.

This is a sales position that reports directly to the Director of Business Development, Fresh Point. The role is responsible for improving Fresh Point’s market position and achieving financial growth by defining long‑term strategic goals, identifying business opportunities, finding potential new customers, and negotiating contracts to secure their business. Working with Presidents, Sales Leaders and Marketing Associates, the Regional New Business Developer fosters relationships with prospects and transitions these accounts to the sales force.

• Works with senior teams across multiple operating companies to develop a comprehensive business development strategy focused on local street, local contract, and retail segments.
• Accountable for leveraging data to identify segment opportunities and build creative and effective sales plans to capitalize on those segments.
• Identifies business development opportunities, coordinates sales teams to propose new business, and drives such opportunities from concept to execution.
• Collaborates with sales team to expand business development efforts, including contributing to the annual profit plan and assisting with implementation, execution, and outcome tracking.
• Manages systems and processes to track, measure, and report on results of business development initiatives.
• Gathers information on emerging market and food service industry trends to understand the competitive landscape and position Sysco for increased effectiveness in securing new business.
• Attends industry functions such as association events and conferences, providing feedback and information on market and creative trends.
• Presents to and consults with senior level management on trends in the food service business.
• Identifies opportunities for promotions, additional services, and distribution avenues that will lead to an increase in sales.
• Develops strong working relationships with brokers, distributors, company and food service industry peers.
• Supports Customer Engagement efforts to provide Fresh Point customers with expanded service channel options (e.g., Sales Coordinator, Fresh Point mobile/e‑commerce).
• Plans and records daily activity accurately within the CRM tool.
• Develops primary vendor programs as needed.
• Conducts quality business reviews for existing customers.
• Conducts merchandising research for customers regarding products to meet their needs.
• Reviews weekly, monthly, and quarterly sales objectives and results for target accounts and prepares action plans where improvement is needed.
• Provides, prepares, and cuts samples for customers as required.
• Attends sales meetings, food shows, customer events, etc., and provides feedback.
• Stays current with development in the field through participation in seminars, workshops, and reading publications.
• Stays current with Fresh Point’s value‑added offerings and technology solutions, including but not limited to customer‑facing reporting tools.
• Performs administrative duties such as preparing sales budgets and reports, maintaining sales records, and filing reports.
• Participates in ongoing training sessions.
• Assists with training as requested.

• High School education required. Bachelor’s degree in a related field (e.g., business administration) or equivalent educational level preferred.

• 5 or more years’ experience with a proven track record of opening new business in the food service industry.

• 5+ years’ food service sales experience.
• 3+ years’ restaurant management/chef experience.

• Proficient in Excel, Word, Microsoft Outlook, and having some knowledge of Salesforce is a plus.
• Excellent oral and written communication skills.
• Excellent organizational and presentation skills.
• Intermediate word processing (Microsoft Word preferred) and intermediate spreadsheet application skills (Microsoft Excel preferred).
• Ability to work with a variety of people and situations in a fast‑paced environment.
• Excellent interpersonal skills and ability to work with a variety of stakeholders.
• Can derive insights from others through probing questions and collaborative problem‑solving.
• Superb organizational and project management skills, including the ability to execute multiple initiatives autonomously.
• Able to thrive in a fast‑paced work environment.
• Ability to use Fresh Point's proprietary Customer Relationship Management (CRM) tool for planning and forecasting sales growth.
• Demonstrates mastery of consultative selling, marketing principles, prospecting, networking, coaching, and negotiations.
• Effectively coaches, counsels, trains and directs associates.