National Sales Manager

Salary is dependent upon experience and skills.

The National Sales Manager is responsible for developing and executing the company's overall sales strategy, managing rep agency and distributor partnerships, and ensuring consistent achievement of sales and gross profit goals across the United States, Canada, and select international customers where applicable. This role requires strong leadership, industry insight, and the ability to build and sustain customer relationships at every level.

The National Sales Manager will oversee and mentor the Sales and Customer Service departments, ensuring effective communication, customer satisfaction, and alignment with company strategic goals.

• Develop and implement sales strategies that grow revenue and expand market presence across the United States, Canada, and select international markets.
• Achieve annual, quarterly, and monthly sales and gross profit targets by engaging and supporting rep agencies and distributors of all sizes.
• Perform sales analysis to identify growth opportunities, address market challenges, and develop action plans.
• Create and execute strategies to manage slow-moving items and improve product turnover.
• Prepare sales projections to support effective production planning and purchasing activities.
• Negotiate and manage programs with distributor partners to strengthen product adoption.
• Build and maintain strong relationships with reps, distributors, contractors, and end users in the markets.
• Manage and support accounts of all sizes, ensuring satisfaction and retention.
• Identify opportunities from competitor shortfalls and shifting market conditions.
• Attend trade shows, conferences, and association meetings to expand visibility, generate leads, and share market insights.
• Support marketing initiatives, promotions, and product launches.
• Lead, manage, and motivate the Sales and Customer Service teams to achieve departmental and company objectives.
• Provide ongoing training, mentoring, and professional development for sales and CS staff.
• Foster a positive, accountable, and collaborative team culture.
• Collaborate with Customer Service
  , Inventory
  , Production
  , Shipping
  , Marketing
  , and Accounting teams to ensure timely product assembly, delivery, and customer satisfaction.

• Analyze sales trends and performance results to refine strategies and support long-term planning.
• Prepare and manage sales forecasts and departmental budgets.
• Maintain accurate records of customer accounts, programs, and activities.
• Prepare and deliver monthly sales reports to leadership.

• Perform other tasks, responsibilities, and assignments as directed by management to support overall business objectives.

• Bachelor’s degree or equivalent experience in sales management.
• Minimum 5+ years of sales and sales leadership experience.
• Proven track record of managing rep networks and distributor relationships in multiple markets.

• Strong negotiation, forecasting, and strategic planning skills.
• Proficiency with Microsoft 365 workflow tools.
• Valid driver's license and ability to travel frequently within the U.S., with occasional international travel including Canada.

• Self-motivated, results-driven, and highly organized.
• Excellent relationship-building and communication skills.
• Strong leadership and mentoring ability.
• Analytical thinker with problem-solving skills.