Estate Hospitality Manager (Paso Robles, CA)

Wonderful Wines, the premium wine division of The Wonderful Company, unites three iconic wineries —JUSTIN Vineyards & Winery, Lewis Cellars, and Landmark Vineyards— under one visionary umbrella. Known for innovation, entrepreneurial drive, and relentless pursuit of excellence, our mission is to craft extraordinary wines and unforgettable experiences.

From JUSTIN’s Bordeaux-style blends in Paso Robles, to Lewis Cellars’ award-winning Cabernet Sauvignon in Napa Valley, to Landmark’s expressive Sonoma Coast Chardonnay and Pinot Noir — our portfolio showcases the best of California’s wine growing regions. As part of The Wonderful Company — a Fortune Top 100 Place to Work and PEOPLE’s #1 Company That Cares — we’re committed to making a difference for our people, our planet, and our customers.

We are seeking an experienced Estate Hospitality Manager to lead and inspire our tasting room team, drive operational excellence, and expand innovative, world-class hospitality experiences that create lasting connections with our guests. Under the direction of the Director of Hospitality, the Estate Hospitality Manager oversees all aspects of the daily operations of the Tasting Room, On-site Inn, and elevated tasting experiences.

The ideal candidate is a luxury hospitality professional with a passion for wine, capable of guiding a high-performing team while delivering exceptional guest experiences that reflect the sophistication and artistry of our estate.

This position is based at our JUSTIN Estate: 11680 Chimney Rock Road, Paso Robles, CA. This full-time role requires a flexible schedule, including the ability to work weekends and holidays.

• Leads, trains, and inspires a team of wine educators and hospitality professionals to uphold the highest standards of luxury service.
• Fosters a culture of professionalism, integrity, and hospitality that mirrors the prestige of our wines.
• Communicates and enforces company policies and procedures effectively to the Tasting Room and Inn staff.
• Collaborates with internal teams (Marketing, Wine Club, Events) to execute private tastings, curated events, and exclusive release experiences.
• Represents the estate at select industry and trade events as a brand ambassador.

• Delivers a world-class guest experience, guiding visitors through personalized tastings that reflect our commitment to craftsmanship and service.
• Maintains impeccable presentation standards in the Tasting Room and Inn, ensuring the environment aligns with the elegance of our brand.
• Oversees tasting room operations, including scheduling, inventory control, reservation management, and quality assurance.
• Cultivates relationships with high-value guests, members, and collectors to nurture loyalty and long-term brand advocacy.

• Shares weekly budget and performance data—including wine and merchandise sales, tours, outreach efforts, and staff training—with the Director of Hospitality.
• Partners with the Merchandise and Marketing teams to drive merchandise and wine sales.
• Manages merchandise budgets and ensure product displays and tasting room ambiance meet brand standards.
• Leverages guest insights and data to optimize sales performance, membership growth, and overall profitability.

• 3+ years of hospitality operations management experience, including 2+ years of retail sales experience; wine industry experience is required
• Strong hands‑on leadership and team development skills; proven success in recruiting and hiring high‑performing team members
• Proven ability in mentoring and developing teams to drive club conversion performance through effective storytelling, coaching, and customer engagement strategies
• Strong sales background with the ability to promote and sell luxury products
• Passion for wine, hospitality, and delivering luxury guest experiences
• Exceptional communication skills with the ability to engage guests and staff at all levels
• Strategic thinking and problem‑solving abilities with a focus on operational excellence
• Proficiency in MS Office programs, particularly Excel (formulas, tables, charts) and Power Point
• Ability to manage budgets, track…