Inbound Lead & E-Commerce Coordinator

Inbound Lead & E-Commerce Coordinator

Athens, AL (Tanner)

Full Time

Purpose: As our Inbound Lead & Ecommerce Coordinator, you’re the first human connection for shoppers who inquire online or respond to advertising. You’ll contact and warm up leads, set high quality leads on a good path for in-store teams, and maintain excellent CRM documentation. When customer lead flow is lighter, you’ll take ownership of website pricing updates, support equipment listings, and complete light automation/lead routing work.

You’ll get a great blend of customer interaction and digital operations, and you’ll work with the sales team across all 28 locations to help drive sales.

• Respond quickly to new internet, phone, and chat leads, consistently following a dedicated process.
• Make follow-up attempts across phone, text, and email, using a defined cadence.
• Qualify customer needs and ensure smooth handoffs with complete CRM notes for in-store sales teams.
• Update pricing, promotions, availability, and product information in the website CMS.
• Upload new equipment with photos, specs, and descriptions; maintain accurate digital content used by customers to browse inventory.
• Help maintain and improve lead routing using automation software.
• Provide structured feedback on lead quality and customer behavior to improve sales and marketing processes.

• Experience in inside sales, customer service, and/or digital marketing.
• Willingness to work flexible hours, including some nights and Saturdays primarily in the spring season.
• Proficiency in or willingness to learn CRM systems, automation systems, and product and inventory systems.
• Proficiency in Microsoft office products such as Word, Excel, and PowerPoint.
• Strong written and verbal communication skills across phone, text, and email.
• Strong organizational skills and attention to detail.
• Background in agriculture, construction, or landscaping a plus.