WUGA Digital Coordinator

WUGA Digital Coordinator

The Digital Coordinator is responsible for expanding the organization's reach, relevance, and impact across digital platforms while strengthening audience habits and engagement. This position serves as the primary driver of digital storytelling, content distribution, audience development, and digital product growth, ensuring that the organization's journalism and programming reach audiences where they increasingly consume media. The role focuses on attracting and retaining new listeners and supporters, increasing daily engagement through newsletters, podcasts, social media, photo, video, and web content.

Working collaboratively with newsroom, programming, and central Marketing & Communications staff, this position creates and repurposes existing content into compelling digital experiences that execute strategic opportunities for audience growth.

Knowledge, Skills, Abilities and/or Competencies

Physical Demands
- Standard office environment

Is driving a responsibility of this position? - No

Is this a Position of Trust? - No

Does this position have operation, access, or control of financial resources? - No

Does this position require a P-Card? - No

Is having a P-Card an essential function of this position? - No

Does this position have direct interaction or care of children under the age of 18 or direct patient care? - No

Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications) - No

Credit and P-Card policy
- Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit theUGA Credit Background Check website.

Background Investigation Policy
- Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check.

You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit theUGA Background Check website.

Duties/Responsibilities

Digital Content Production & Storytelling

Produce, shoot, edit, and publish vertical and horizontal video content for social media, website, podcasts, and other digital platforms.

Create visual companion content for feature stories, interviews, and special projects.

Capture photography and visual assets to support digital news stories and audience engagement efforts.

Repurpose broadcast and newsroom content into engaging digital formats.

Pitch, develop, and execute original digital storytelling initiatives.

Identify innovative ways to extend the reach and impact of existing programming through digital channels

Percentage of time - 25

Newsletter & Audience Habit Development

Curate and produce a daily email newsletter featuring news, features, and organizational content.

Develop newsletter strategies that increase open rates, engagement, and audience retention.

Develop strategies to increase newsletter subscriptions

Create audience engagement initiatives that encourage daily interaction with organizational content.

Support strategies that strengthen audience loyalty and build future donor pipelines.

Monitor newsletter performance metrics and recommend improvements.

Percentage of time - 10

Podcast Production & Development

Collaborate with programming staff to produce and distribute a daily news podcast.

Manage and maintain existing podcast offerings, including publishing schedules and platform distribution.

Assist in developing new podcast concepts, series, and segments.

Monitor podcast performance and audience trends to support growth initiatives.

Ensure podcast content aligns with organizational goals and audience development strategies.

Percentage of time - 10

Social Media Management & Audience Growth

Manage and update social media platforms with timely news, programming highlights, and audience engagement content.

Develop and execute strategies to increase digital reach, audience growth, and brand awareness.

Create platform-specific content that supports audience acquisition and retention.

Monitor social media analytics and adjust content strategies based on performance.

Engage with audiences and identify emerging digital trends and opportunities.

Consult and Strategize with Central Mar Comm Social Media Team

Percentage of time - 20

Website Management & Digital Publishing

Maintain and update website content to ensure accuracy, relevance, and timeliness.

Publish daily news stories, feature content, and program-related materials.

Ensure digital content is optimized for user experience, accessibility, and discoverability.

Coordinate with editorial and programming staff to maintain a…