Senior SEM Manager

Overview

We believe it takes great people to create a great product. That’s why our team lives our company values, and we hire based on them, too. Since 2010, Pipedrive has been on a mission to support sales and marketing teams with easy-to-use, powerful tools that make everyday work faster and easier. Today, our cloud-based software is trusted by over 100,000 companies and used in 179 countries.

We have grown from a five-person team to a truly international company of over 850+ people, representing more than 50 nationalities, with ten offices distributed across Europe and the US. In 2020, Pipedrive received a majority investment from Vista Equity Partners, a global investment firm that invests exclusively in enterprise software, data and technology-enabled businesses, making Pipedrive the fifth unicorn from Estonia.

Pipedrive is looking for a Senior SEM Manager to lead our global paid search strategy and performance. This is a critical role responsible for driving measurable growth across Google, Bing, and local search engines. You will partner closely with our agency to ensure high-quality execution and continuous experimentation.

Reporting to the Director of Performance Marketing, you will collaborate with Martech, Analytics, Finance, Product, and Sales teams to plan and optimize SEM initiatives that accelerate Pipedrive’s growth. The ideal candidate will combine technical SEM expertise with strong commercial judgment to improve acquisition efficiency, funnel quality, and overall revenue impact.

• Global Strategy: Develop and execute a comprehensive SEM roadmap to drive efficient revenue growth across all search platforms.
• Agency Partnership: Oversee agency delivery quality, ensuring strategic alignment and operational excellence.
• End-to-End Management: Lead campaign strategy, including account structure, bidding logic, keyword research, and audience frameworks.
• Bidding & Technical Excellence: Implement sophisticated bidding strategies (tROAS, tCPA, value-based bidding) and automation scripts to maximize efficiency at scale.
• Testing & Optimization: Build a structured roadmap for experiments; plan, analyze, and scale winning initiatives.
• Financial Oversight: Manage the SEM budget P&L, collaborating with Finance on forecasting, pacing, and ROI modeling.
• Cross-Functional Collaboration: Partner with Martech on tracking and attribution, and with Product on landing page testing to improve post-click conversion.
• Reporting & Insights: Develop Tableau dashboards to surface performance drivers and provide strategic recommendations to stakeholders.

• 5–8+ years of hands-on experience across Google Ads and Microsoft Ads, including creating, scaling and optimising complex campaigns
• Proven track record managing 8-figure annual spends and partnering with Finance teams on reporting
• Strong analytical and quantitative capability with fluency in experiment design, incrementality measurement, attribution theory and navigating complex data environments.
• Familiarity with conversion events, audience configuration and tracking infrastructure
• Confidence to serve as key advisor to internal stakeholders, presenting complex insights clearly and effectively
• Understanding of SaaS acquisition dynamics, lead-to-revenue funnels, and performance signals is preferred

• People-first culture - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork. Work alongside top talent from around the world in an inclusive space where different perspectives fuel our best ideas. Everyone is welcome
• Unlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision. We empower bold ideas that drive real change
• We’ve got you – Your well-being matters. Enjoy flexible hours, wellness perks, and SWAG. Think performance-based bonuses, 28 paid leave days, well-being days, compassionate leave, and even pawternal leave—because we take care of ourselves and our people
• Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential. Open, honest…