Senior Director, Channel Marketing Analytics

Risepoint is seeking a Senior Director of Marketing Analytics to lead the analytical strategy, measurement frameworks, and insight generation that drive performance across   our paid, organic, email, and field marketing channels. This leader will serve as the primary strategic partner to Channel Marketing leadership—shaping hypotheses, guiding This role will oversee the development of best-in-class attribution, experimentation, and incrementality frameworks; deepen understanding of channel performance drivers;

and create actionable recommendations that improve efficiency and effectiveness across the full marketing funnel. The ideal candidate combines strong technical fluency,   exceptional business partnership, and a bias toward operational impact—translating complex analyses into clear narratives that shape strategy and outcomes.
• Marketing Analytics is a trusted strategic partner to Channel Marketing.
Channel leaders rely on this role to shape investment decisions, challenge assumptions, and translate   performance data into clear guidance on where to spend, scale, or pull back. Experience That Matters Most
• 10+ years of experience in marketing analytics, performance marketing, digital analytics, or data-driven growth roles, with a track record of driving measurable impact across acquisition, engagement, and conversion. Strong understanding of the   modern data and mar-tech landscape, with the ability to collaborate with data engineering, BI, and marketing operations to ensure proper instrumentation, tracking, and data quality.  
• Proven ability to design and operationalize advanced measurement systems, including attribution models, incrementality frameworks, causal inference approaches, geo experiments, and multi-touch testing strategies.  
• Deep experience partnering with channel marketing leaders to shape strategy, guide investment decisions, and translate data into actions that improve ROI, scale, and efficiency. Demonstrated ability to embed insights into operating rhythms, enabling repeatable decisioning frameworks, channel playbooks, testing cadences, and performance management routines.  
• Hands-on experience with modern marketing and data ecosystems, including ad platform analytics, marketing automation systems, tracking/tagging infrastructure, and cloud-based data environments.  
• Demonstrated success building and leading high-performing analytics teams, with experience establishing methodologies, governance standards, and repeatable processes that scale across channels. Comfort operating in ambiguity, using structured thinking, hypothesis-driven approaches, and business judgment to clarify priorities and drive actionable outcomes.

• Strong executive-facing communication and influence skills, including the ability to frame hypotheses, shape priorities, and guide senior stakeholders toward insight-backed decisions. Leadership, communication, and stakeholder management excellence, with a proven ability to elevate analytical rigor, mentor talent, and build trust with marketing partners.  Experience That’s Great to Have
• Great to have:
Experience in EdTech, marketplace, or multi-channel performance environments; familiarity with MMM, bidding optimization, revenue forecasting.  
• Hands-on analytical fluency with AI and ML techniques (predictive bidding, clustering, creative intelligence, GenAI insight automation), with the ability to identify and operationalize AI-driven levers that elevate channel performance.  Reliable. Empowered. Adaptable. Customer-centric. Heart. These are some of the words that describe Risepoint employees. We have spent the past nearly 20 years helping universities grow by expanding access to affordable, life-changing education for working adults.

As an education technology company that provides trusted partnership and expertise to more than 125 universities and colleges, we primarily work with regional universities, helping them create online programs in critical areas such as nursing, teaching, business, and public service. We are dedicated to increasing access to affordable education so that more students can improve their careers and their communities.
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