User Acquisition Manager; Video networks

Location

European Union

Poland

Georgia

Cyprus

Team

Marketing

We are an international mobile product company based in Cyprus and building high-performing apps and games since 2019. Our distributed team of 50+ talented professionals works globally to create products used by thousands of users worldwide. We operate in two key directions: game&non-game products available on 3 platforms: iOS, Android, Amazon Appstore.

Our portfolio includes 15+ mobile games and 10+ utility apps. We combine data-driven decision-making, rapid experimentation, and scalable product strategies to build apps that perform, grow, and lead in their categories.

Today the core focus is on:

🔥 Mobile games on three platforms, mainly casual, including brain-training games. Our mission is to enhance and create new game narratives that bring more joy and excitement to users’ favorite games.

🔥 Utility apps practical, widely used applications that consistently meet user needs. We’ve released more than 10 utility apps including photo editor filters, widgets&icons changers, pedometers, calorie trackers, smart counters. Our products are available across the Apple ecosystem (iPhone, iPad, Apple Watch) - allowing us to reach users seamlessly across devices.

Plan, set up, and optimize advertising campaigns in video ad networks (Unity Ads, App Lovin, Mintegral).

Work with DSP platforms (Moloco, Liftoff, Smadex).

Search for partners and purchase incentivized traffic.

Manage the full user acquisition (UA) cycle: testing hypotheses, validating them, scaling successful initiatives, and stopping ineffective activities.

Prepare and launch soft launches.

Monitor and analyze campaign performance and optimize according to established KPIs, based on key metrics including ROAS.

Collaborate with internal teams: marketing, creative production, analytics, product, and others.

Research and test new tools, channels, and strategies.

Analyze campaigns using tools such as internal BI systems and the MMP Appsflyer to scale effective traffic sources.

Experience with different product including web products - as a plus (incent traffic, DSP, video networks);

Experience with subscription-based and ad-monetized products (games/utilities);

3+ years of experience working with video ad networks;

Experience with attribution and analytics systems (Apps Flyer, Adjust);

Understanding of key performance metrics used to evaluate campaign effectiveness: CPI, CPA, ROAS, LTV, Retention, and ARPU;

Ability to multitask and work with large volumes of data;

Experience in planning and implementing user acquisition funnels across different channels;

Proficiency in Excel (pivot tables, data analysis, reporting);

Experience conducting tests and working with hypotheses;

English proficiency - B1 level or higher;

Strong analytical skills and interest in analyzing user behavior and market trends;

Experience working with rewarded traffic is a plus.

Flexible working hours and the possibility of remote work;

Vacation bonus 20 days and 3 Days off per year;

Employment agreement or a B2B contract;

Professional development and training opportunities;

Сorporate events and team-building activities, holiday gifts;

Opportunity to participate in exciting and diverse projects;

Low-bureaucracy environment and friendly team culture;

Opportunity to make an impact - freedom to propose ideas, drive performance, and implement your own initiatives;

Professional growth - opportunities to develop skills and gain experience across different verticals.