Lifecycle Marketing Specialist

Responsive recruiter Benefits

• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Training & development
• Vision insurance
• 401(k)
• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Flexible schedule
• Free food & snacks

Lakewood, CO Hybrid Schedule= WFH Monday & Friday, In-office Tuesday, Wednesday, Thursday

We are an equal opportunity employer. We believe that talent, expertise, empathy and ambition drive our success, and we base hiring decisions solely on candidate experience and skills.

We are committed to creating an inclusive hiring process. If you have specific needs or require adjustments during the recruitment process, please let us know.

For our Lakewood office, we are searching for a Lifecycle Marketing Specialist, mainly focused on designing and executing lifecycle marketing programs across Alpha Graphics, Post Net, and World Options through email, SMS, direct mail, customer portals, franchisee communications, and other owned channels.

The Lifecycle Marketing Specialist acts as the owner of lifecycle marketing programs, developing the strategy, content, and creative behind programs designed to build customer and franchisee engagement and drive repeat revenue. In this role, the Lifecycle Marketing Specialist will build customer journeys, create and launch campaigns, measure business impact, and continuously optimize programs across owned channels. AI tools will be an important part of the role to streamline workflows and maximize efficiency while maintaining quality and brand integrity.

Our proprietary CRM will serve as the cornerstone for executing and driving these programs. The Lifecycle Marketing Specialist will report to the National Marketing Manager.

$90,000–$100,000 gross annual salary + performance-based bonus + benefits.

Final compensation will depend on experience, skills, and internal equity criteria aligned with our compensation framework.

• Map customer and franchisee journeys across all three brands and identify where lifecycle investment will have the greatest business impact.
• Pinpoint the moments that drive revenue, from acquisition through retention, reactivation, and customer growth.
• Design lifecycle program architecture for each brand, defining audience, timing, channel mix, success metrics, and optimization opportunities.
• Identify opportunities to engage customers and franchisees through customer portals and other in-platform messaging touchpoints.

• Write clear, on‑brand content across email, SMS, direct mail, customer portals, social channels, and franchisee communications.
• Design routine creative assets in Canva while confidently evaluating agency and designer work for quality, effectiveness, and brand consistency.
• Build and configure campaigns in CRM and marketing automation platforms such as Hub Spot, Salesforce, or comparable platforms.
• Manage suppression, frequency, consent, and audience rules to maintain channel health and deliver a positive customer experience.
• Schedule and publish content across owned channels, ensuring campaigns launch accurately and on time.
• Use AI tools such as Gemini, Claude Code, Claude Design, ChatGPT, and similar platforms to accelerate ideation, drafting, editing, and analysis while maintaining strong editorial judgment, brand voice, and high‑quality output.
• Plan and sequence lifecycle touchpoints across channels to create a cohesive customer and franchisee experience without unnecessary overlap.

• Track the performance metrics that matter to the business, including repeat purchase rate, lifetime value, reactivation revenue, and franchise prospect…