Marketing Director

About Us

Terrance Private Investigator & Associates is a leading private investigation firm serving clients nationwide. We provide professional investigative services for individuals, attorneys, businesses, and insurance professionals, specializing in infidelity investigations, criminal defense support, surveillance, background checks, asset searches, missing persons, and complex investigative assignments. Our reputation is built on integrity, discretion, professionalism, and delivering results that matter. Every investigation is handled with precision, thorough documentation, and a commitment to helping our clients get answers and uncover the truth.

This is a full-time salaried leadership position reporting to firm ownership. The Marketing Director owns strategy and execution across brand, digital presence, lead generation, referral and B2B relationships, and content, serving both the firm’s consumer clients and its attorney, insurance, and corporate accounts. The role manages the marketing budget, external vendors and agencies, and any internal marketing staff, and is accountable for measurable growth in qualified inquiries and retained business across all markets.

This is primarily an in-office and hybrid role with periodic travel between markets for events, client relationships, and market development.

• Minimum of 5 years of progressive marketing experience, including 2 years in a leadership or director-level role owning strategy and budget
• Demonstrated success generating qualified leads and measurable revenue growth, ideally in professional services, legal, insurance, security, or another trust-driven field
• Command of digital marketing, including SEO, paid search, paid social, local search, and web analytics
• Proven B2B marketing and referral development experience, particularly with attorneys, insurance carriers, or corporate clients
• Experience managing marketing budgets, external agencies, and vendor relationships to measurable outcomes
• Strong content and brand judgment; able to write and direct copy that builds trust rather than hype
• Fluency with marketing technology, CRM, marketing automation, analytics, and reporting platforms
• Working understanding of advertising compliance and the discretion constraints of a regulated professional service
• Bachelor's degree in marketing, business, communications, or related field, or equivalent demonstrated experience
• Ability to pass a background check and maintain confidentiality at all times
• Preferred: experience marketing legal, insurance, security, financial, or investigative services
• Preferred: hands-on capability across web, creative, and analytics rather than reliance on vendors for everything

• Workstation, mobile device, and full access to firm systems
• Marketing budget with authority to allocate within an approved plan
• CRM, marketing automation, analytics, and reporting platform access
• Creative, web, and advertising vendor and agency relationships
• Mileage reimbursement or vehicle allowance for market development travel

• Own the firm’s marketing strategy across all markets and translate it into a measurable plan with clear targets
• Build and manage the firm’s digital presence, including website, SEO, local search, paid media, and social channels
• Generate qualified consumer inquiries and B2B leads, and build the pipeline reporting that shows what is working
• Develop and maintain referral and account relationships with attorneys, insurance carriers, TPAs, and corporate clients
• Direct brand, positioning, and messaging that convey trust, discretion, and results across distinct audiences
• Plan, produce, and govern content, including web copy, case-outcome material, thought…