Director, Legal Counsel – North America; Marketing – Advanced Hydration

Job Description Summary

The Director, Legal Counsel – North America (Marketing) serves as a legal partner to Marketing Function providing practical, business oriented advise across a portfolio of brands and marketing initiatives. This role supports a broad range of work, including brand marketing, consumer promotions, influencer marketing, sponsor ships and partnerships, as well as digital marketing. The successful candidate will help bring innovative marketing ideas to life by balancing business objectives with legal and regulatory requirements.

This position is ideal for an attorney who enjoys partnering with dynamic business teams, navigating complex and novel marketing initiatives, and delivering creative, practical solutions that enable growth while protecting the brands and company.

Provides legal support for defined marketing portfolios, including brand marketing, promotional, and sponsorship activities Executes legal frameworks and guidance set by NAOU Legal leadership Delivers scalable, practical legal solutions in partnership with business teams

Business Partnership & Legal Counsel Serve as a trusted day-to-day legal advisor to designated brand and marketing teams across North America, providing practical, creative, and solution-oriented counsel that advances business objectives while appropriately managing legal and regulatory risk. Build strong working relationships with designated brand and marketing teams across North America, serving as a trusted day-to-day legal advisor. Collaborate with business and legal stakeholders to develop compliant, commercially minded solutions that support the execution of marketing strategies and business priorities.

Contribute to the development of guidance materials, playbooks, and training resources that promote informed decision-making and scalable compliance practices.

Claims Substantiation & Regulatory Assess advertising and marketing claims, advise on substantiation, FTC/NAD considerations, and advertising law compliance, and develop practical solutions that support business objectives while managing risk. Advise marketing and business teams on FDA and other regulatory requirements, providing actionable guidance that supports compliant marketing, labeling, packaging, and consumer-facing initiatives. Monitor legal, regulatory, and enforcement developments that may impact marketing activities, business operations, reputation, or the company’s ability to do business, and advise stakeholders on resulting risks and compliance obligations.

Brand, Promotion, Sponsorship and Talent Partner with marketing teams to provide practical, solution-oriented legal guidance that supports business objectives while appropriately managing legal, regulatory, and reputational risk. Advise on marketing initiatives, including advertising campaigns, experiential activations, sponsor ships, brand partnerships, influencer programs, and sports and entertainment marketing. Counsel on contests, sweepstakes, promotions, and related advertising, marketing, and consumer protection requirements. Draft, review, negotiate, and interpret a variety of marketing-related agreements, including sponsorship, talent, influencer, licensing, agency, licensing, and promotional contracts.

Support the execution of marketing activations and partnerships by advising on contractual rights and obligations, intellectual property use, marketing claims, and other legal considerations. Advise on digital marketing initiatives, including social media, influencer marketing, content creation, and digital advertising, while partnering with subject matter experts to address consumer data, privacy, and marketing technology considerations.

Cross‑Functional…