Market Development Representative

Market Development Representative

Bayer Vegetable Seed Business:
As the technical expert within the commercial organization, you will partner internally across functions such as R&D, Marketing, and Sales to develop and execute go‑to‑market strategies. You will collaborate externally with key influencers and customers to drive the adoption of technology and our products. You will share responsibility with Sales to achieve or exceed established regional and territory sales targets.

Your technical expertise will demonstrate the value of our full portfolio and technical solutions to our partners and customers.

• Be the technical expert within the commercial organization, partnering across functions (R&D, Marketing, Sales, etc.) to develop and execute go‑to‑market strategies and drive adoption of technologies and products;
• Take complete ownership of trialing and activities for late‑stage varieties and market extensions in local territories, partnering with Sales and R&D to build and execute territory plans for all trialing and demand generation activities;
• Use strategic trialing and robust data to position products effectively, defend and grow market share, and support early R&D pipeline knowledge transfer into Market Development;
• Integrate all testing and experiential data and use digital data collection methods to communicate product positioning and performance in real time to internal and external stakeholders;
• Provide technical support to the commercial organization, including handling complaints, reviewing communications and marketing materials, supporting pricing exercises, and training Sales and Marketing on positioning of base, new, and market extension varieties;
• Leverage internal and external networks to access market opportunities, trends, and technical information, influencing cross‑functional decisions, driving portfolio decisions and pipeline advancements, and providing leadership of specific crop segments across the region;
• Provide practical agronomic recommendations to enhance product performance under varied production environments and share responsibility with Sales to achieve or exceed established regional and territory sales targets.

* This territory will cover Tifton, Georgia or West Palm, Florida for our Vegetable Seed Business*

• Bachelor of Science;
• Strong agronomic knowledge of vegetable crop production and the ability to convert data into practical knowledge and solutions for growers;
• Demonstrated strong customer focus and sales orientation, with the ability to perform successfully in a fast‑paced, dynamic, team‑based environment;
• Self‑motivated and assertive with strong results orientation;
• Willingness to travel extensively within the territory, with occasional national travel;
• Valid driver’s license and ability to pass a driving record background check.

• Experience working across regional markets in protected crops, processing, and open‑field crops;
• Bachelor of Science with 5 years of experience in agronomy, sales, field development, or an R&D‑related role, or a Master of Science with 3 years, or a PhD with 1 year of relevant experience in Plant Sciences or Agribusiness (agronomy, plant pathology, weed sciences, or closely related discipline).

Employees can expect to be paid a salary of approximately between $92,880.00 – $. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc. This salary (or salary range) is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

United States:
Florida (Residence Based) or United States:
Georgia (Residence Based)

Bayer is an Equal Opportunity Employer, Disabled, and Veterans. Bayer is an E‑Verify Employer. Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s).