VP of Sales

Company Overview

Our client is a rapidly growing manufacturer within the consumer durables category, recognized for premium craftsmanship, innovative design, and a strong commitment to channel partnerships. The business is scaling nationwide through independent dealers and regional distributors, redefining standards in a multibillion-dollar category historically dominated by legacy brands.

The Vice President of Sales will lead all aspects of the company’s dealer‑channel strategy and commercial expansion. This executive will drive new dealer acquisition, strengthen existing partnerships, and build a high‑performing national sales organization to deliver profitable growth and market share gains.

• Identify and penetrate white‑space opportunities within competing dealer networks.
• Develop and execute a structured conversion and onboarding playbook for target accounts.
• Recruit, onboard, and expand a network of 250+ high‑value dealers within 12 months.
• Negotiate preferred or exclusive vendor agreements with strategic regional partners.

• Deliver $20M+ in channel revenue within three years through staged regional‑to‑national growth.
• Protect healthy dealer margins via pricing discipline, promotional funding, and inventory support programs.
• Establish tiered dealer programs (Silver / Gold / Platinum) with differentiated benefits and incentives.

• Build and lead a high‑touch national sales team of 8–10 regional managers.
• Strengthen relationships with distributors and buying groups to ensure sell‑through accountability.
• Partner cross‑functionally with Marketing on dealer‑specific campaigns and co‑op initiatives.

• Equip partners with comparative tools and sales enablement materials to support competitive conversion.
• Host dealer immersion events and product demonstrations to deepen engagement.
• Monitor market activity and competitor programs to inform ongoing strategy adjustments.

• 10+ years in dealer or channel sales leadership within consumer durables, outdoor products, or adjacent categories.
• Demonstrated success scaling independent dealer networks and managing distributor relationships.
• Existing relationships with national and regional dealer groups or co‑ops.
• Data‑driven, analytical, and financially disciplined commercial leader.
• Hunter mentality with strong negotiation and relationship‑building skills.

• Experience working with cooperative retailers, buying groups, or franchise networks.

• Competitive base salary + performance bonus + equity participation
• Entrepreneurial, high‑growth environment disrupting a legacy market
• Opportunity to build a national sales infrastructure from the ground up
• Direct partnership with the CEO and executive team

Executive

Full‑time

Sales and Business Development

Manufacturing