Director, Marketing & Business Development

Director, Marketing & Business Development

Join MERU as a Director, Marketing & Business Development
. MERU is a values‑driven, impact‑oriented team dedicated to fixing companies. We provide advisory services and data analytics support to middle‑market companies ($50M – $2B in annual sales), and our clients include private equity firms, credit funds, investment banks, and law firms. MERU was founded by professionals from Alvarez & Marsal and McKinsey and has seen rapid growth in the eight‑plus years since its founding.

When you join MERU, you will help our clients solve their most pressing problems, supported by a team that challenges you, supports you, and inspires you. We do not silo people into one functional area; instead we provide training in all MERU services to develop well‑rounded leaders. Personal time is valued – we travel only when necessary to respect your life.

As the Director of Marketing & Business Development at MERU, you will shape how our brand shows up in the market and deepen trusted relationships with clients and partners. This senior role blends marketing strategy, business development enablement, and client relationship cultivation.

• Define and execute an integrated marketing strategy that positions MERU as a trusted partner in professional services
• Partner with firm leadership to develop thought leadership, campaigns, and brand assets that resonate with private equity and C‑suite audiences
• Ensure consistency and excellence across all channels, from digital to events to client touchpoints
• Identify growth opportunities in target markets, industry sectors, and with the firm’s key relationships
• Lead efforts to map and strengthen key client, private equity, advisor relationships and other referral sources
• Develop CRM, pipeline, and market intelligence practices that support firm‑wide growth
• Partner with firm leadership and service line groups to drive client acquisition and retention of key accounts
• Collaborate with firm professionals on client targeting, cross‑selling, and relationship management initiatives
• Support proposal development, pitch materials, and client presentations
• Oversee creation of high‑impact content (articles, case studies, newsletters, events) tailored to target audiences
• Guide digital presence and implement the firm’s digital marketing strategy (website, Linked In, SEO/SEM) to ensure visibility and inbound engagement
• Measure and report campaign effectiveness, using insights to refine tactics and drive ROI
• Lead firm‑wide campaigns, initiatives, and events to increase visibility and client engagement

• 10+ years of experience in marketing, business development, or client strategy roles, preferably in professional services
• Proven track record in high‑touch, trust‑based, low‑volume sales/relationship environments
• Strong strategic thinking skills with hands‑on execution ability
• Excellent writing, communication, and presentation skills
• Familiarity with CRM systems, marketing automation, and digital campaign tools
• Skilled at managing multiple stakeholders and priorities in a fast‑moving environment
• Success at managing and mentoring junior team members or external resources as needed
• Ability to work closely with partners, service line leaders, and cross‑functional teams to align marketing and business development efforts
• Willingness to work full‑time in MERU’s Atlanta (preferred) or New York City offices, with