FEI Senior Lead, Business Models & Commercialization

Requisition
18598
-Posted
10/08/2026

- United States

- Hybrid

- Full-Time
-R&D

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action:
Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

The Front-End Innovation (FEI) Product Planning, Sr. Lead will play a key role within the business FEI team. Working collaboratively with their multi-functional POD partners, this individual will create and validate new business propositions from early opportunity through Charter readiness, integrating consumer value, business model design, financial viability, channel strategy, and go-to-market hypotheses.

They will be responsible for defining and validating a holistic proposition, from inception of the core idea (including benefits, claims, branding) to the business model recommendation. They will own identifying the critical questions/assumptions that will guide the team’s iterative learning process and work to evolve ideas as needed as they move through early-stage development, ensuring focus remains on the core job to be done.

The FEI Product Planning, Sr. Lead is also responsible for ensuring that the holistic idea delivers the size and scale required by the Segment Business Model and builds the desired brand equity. They will be responsible for delivery of a viable Business Model. They will also be responsible for leading the development of the future pipeline.

Functions and duties of this role include, but are not limited to:

• Architect and validate new business models for FEI opportunities, integrating consumer proposition, pricing, channel strategy, route-to-market, revenue model, cost structure, investment requirements, and scale economics.
  
  Build and run financial models in Excel, including scenario planning, sensitivity analysis, and “what if” cases to size markets, project revenues, and test viability of new propositions.
• Define and pressure-test the critical assumptions behind each project, translating early-stage ideas into testable hypotheses, quantifiable business cases, and clear continue / pivot / shelve recommendations.
• Leading the development of the core opportunities/problem statements and subsequent jobs to be done
• Translating competitive and market insights provided by the Insights team into business model assumptions and financial implications, incorporating them into scenario planning, whitespace sizing, and opportunity prioritization
• Working with Consumer Shopper Insights to distill actionable insights from a holistic landscape assessment to serve as the foundation for ideation for the team
• Developing holistic propositions for consumer validation (including ideas, assortment / variants, claims, reason-to-believe, pricing, naming, and branding) and partnering with Insights and Design to optimize propositions based on learnings as needed
• Define the go-to-market hypothesis for FEI propositions, including target customer/channel, retailer value creation, pricing architecture, launch sequencing, assortment/SKU strategy, route-to-market, and required commercial capabilities.
• Working with the POD leader to engage Commercial counterparts early and throughout FEI to understand and incorporate the necessary Channel Value Creation scope elements that will maximize sell-in and distribution in support of the Business Model
• Part…