Sr. Manager, Floral

Senior Manager, Floral Edible Brands® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 600+ locations worldwide.

Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti®, a Mediterranean-inspired fast-casual restaurant; and Berry Direct®, our robust supply chain infrastructure. Together, these brands are fueled by The Edible Brands Way—a set of employee-driven values that keep us committed, collaborative, adaptable, results-driven, and always ready to celebrate.

The Big Picture As Senior Manager, Floral, you will own the strategy, growth, and financial performance of Edible’s floral category across our extensive franchise network in the U.S. and Canada. Reporting to the Director of Category Management, you will shape the floral assortment from strategy and sourcing through pricing, product innovation, commercialization, and ongoing performance optimization.

This is a highly cross-functional role with significant influence across merchandising, marketing, digital, eCommerce, operations, supply chain, and franchise support. You’ll identify new opportunities to grow sales and profitability, build a differentiated floral assortment, strengthen vendor partnerships, and bring new products to market that create memorable customer experiences.

You’ll also lead and develop members of the category team while helping define the future of Edible’s floral business.

Location:

This position will work onsite out of our Corporate Office in Sandy Springs, GA Monday – Friday, with periodic travel to grower and supplier sites.

What that looks like day to day:

Develop and execute short- and long-term floral category strategies that drive sales growth, margin expansion, and market share.

Own category P&L performance, using financial, sales, customer, and market data to identify opportunities and improve profitability and inventory productivity.

Lead assortment planning, product lifecycle management, and portfolio optimization to create a compelling, differentiated, and profitable floral offering.

Develop pricing, promotional, and merchandising strategies informed by consumer insights, competitive intelligence, market trends, and sales performance.

Build and manage strong relationships with growers, suppliers, and vendors, including negotiations, strategic programs, and opportunities for exclusive products.

Lead new product development from concept through commercialization, partnering with cross-functional teams to ensure successful launches.

Identify emerging consumer trends and competitive opportunities to build a strong pipeline of floral innovation and category growth.

Partner with Marketing, Digital, eCommerce, Operations, Supply Chain, and Franchise Support to execute seasonal launches, campaigns, and customer engagement initiatives.

Present category performance, strategic recommendations, and business cases to senior leadership.

Coach and develop team members, fostering accountability, collaboration, and continuous improvement across the category team.

What You Bring (Experience, Knowledge & Skills):5+ years of experience in category management, merchandising, product management, or a related commercial function; experience in floral, gifting, perishables, or consumer products preferred.

Proven experience developing and executing category strategies that drive sales, margin, profitability, and customer growth.

Strong knowledge of assortment planning, pricing, promotions, product lifecycle management, vendor negotiations, and new product development.

Strong analytical and financial acumen, with the ability to use…